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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Direct Sales Are Up, but Social Commerce Isn’t
Social commerce. The term tallies as many hits as “Super Tuesday” on Google–which is not surprising, since both are rife…
How to Mobilize In-Store Shoppers
Whether or not you believe the “mighty mobile” hype surrounding the future of mobile commerce, I can’t be the only…
Site Design as a Cloaking Device for Calls to Action
The effect of slow load times on customer experience and conversion rates are of perpetual concern to anyone involved in…
Speech Jammer: The Human Mute Button
Disclaimer: this post may stray from our usual topics of conversation, but the topic of a “speech jammer” was just…
Weekly Content Critique: Tens Unit
Recently, I found myself shopping for TENS units. Backstory: muscle pain, mildly slipped disc, chiropractor, application of TENS unit, pleasant…
The iPad 3 Hype: Good for Online Retailers
If the date March 7th doesn’t spark a little bit of full-toothed glee for you, you may not be a…
Pinterest is Proving the Power of Social Commerce
Pinterest is a fashionable topic these days–predictions about the new social site are gaining ground amid pronouncements about Facebook‘s Timeline…
The Thin Line Between Stalking and Good Service
John Battelle, cofounder of the Web 2.0 Summit and founder of online ad provider Federated Media Publishing, is familiar with the…
Increasing Sales with Customer Incentives
Fact: Consumers love a good deal. So why not offer incentives to gain traction on your shiny new e-commerce videos?…
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