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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Against Nudity Content Critique
If we accept the rule of double negative elimination, I am for nudity. Because I’m most certainly against AgainstNudity.com, a…
Product Marketing vs. Merchandising: Part Two
I recently lambasted poor Pinterest as an awful place for product merchandising. I am back to make amends… kind of….
Retailers Defriend F-Commerce
Facebook commerce is not for everyone. A recent report by Bloomberg notes that four major retailers (Gap, J.C. Penney, Nordstrom,…
Consumers Satisfied with E-Commerce
I woke up today and asked myself: “How is e-commerce doing?” Lucky for me (and you), the American Customer Satisfaction…
Product Marketing vs. Merchandising: Part One
Quick, where’s the nearest place to purchase a new pressure cooker for my lamb shanks? Actually, that’s a trick question….
Weekly Content Critique: Clorox Wipes
Apropos of last month’s horror movie-inspired bloodbath theme, I investigated Clorox’s website this week. The company is taking content seriously,…
Facebook-Active Consumers More Likely to Share
Facebook users are a lot more social online. All together, now: Duh. But the amount and the way they interact…
Chirpify Kicks Off Twitter Commerce
With the onset of F-commerce and Google Checkout, it seems only right that Twitter would join the social commerce revolution….
Consumers Frustrated with M-Commerce
A few weeks ago we talked about how brands are falling behind in mobile commerce, despite reports that show consumers willingness…
Scan-and-Scram and Content Merchandising
It’s known as “showrooming,” and it is not something giggling hippies do in the woods. What I’m referring to is…
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