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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Embrace User-Generated Content–Your Customers Do
If you’ve been leery or dismissive of user-generated content in the past, it’s time to get over it. Yes, bad…
Dynotag’s Murat Divringi: QR Codes Offer Retail Innovations
I recently put on a funny hat and piled into a photo booth with a group of friends. This was…
The Basics of QR Codes
There is a lot of talk among e-commerce pros on the topic of mobile marketing–and for good reason. One study…
E-Commerce to Become All About You
Personalization: the e-commerce buzz word that makes it all about you. Leena Rao of TechCrunch believes personalized shopping experiences will…
Sortable’s Christopher Reid: Leveraging Content to Provide Answers
Watch out, Google! Comparison shopping became a whole lot sexier with the launch of Sortable.com earlier this month. The decision…
Weekly Content Critique: Psycho Shower Curtain
When I showed my mother a picture of the shower curtain I was getting for my new apartment, she said…
Good Content, in Any Language
Copyblogger has a great set of tips for marketing online to shoppers all around the world. To be specific, 12…
Why a Great Deal Can’t Go It Alone
Everybody loves a great deal. Just cast your mind back a few months to Black Friday–the chaos speaks for itself….
Target Corp. Acts to Prevent Showrooming
Target Corp. has reportedly demanded exclusivity from its suppliers when it comes to some of the chain’s best-selling products. According…
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