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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Cashing in on Effective Multi-Tiered Content Merchandising
We’ve previously explored how a multi-tiered approach to content merchandising can help retailers boost online sales. But apparently some merchandisers…
The Social Media Affect
A Fine Line Between Helpful and Hurtful A great article from Practical eCommerce talks about the ways social media can affect your…
Weekly Content Critique: Take Your Dog for a Car Ride
We all know that dogs are like kids. They (dogs) have their own beds, backpacks, bejeweled accessories, clothes, shoes, toys……
Calvin Klein Enhances Stores, and a Copywriting Tip
Calvin Klein Capitalizes on the Power of the Smartphone A couple of weeks ago I wrote a piece on the…
The Facebook Consumer: A Profile
Please welcome Sally Jane Sue, our Facebook consumer of the day. This brand-loyal college student, with her three common first…
Marketing With a Story
It’s Story Time Here’s a connection you won’t see too often: DARPA (the U.S. Defense Advanced Research Projects Agency) and…
Nordstrom Delivers Instant Gratification
Nordstrom Delivers Instant Gratification I consider myself part of the 99 percent…of shoppers who refuse to queue up anywhere for…
Inside the Numbers of SEO and M-Commerce
The Rise of M-Commerce M-commerce is a hot topic these days, and like a lot of things, it’s constantly changing….
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