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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Weekly Content Critique: Tasty Trio Tiffin Box
I’m a sucker for containers of all kinds, so this Tasty Trio Tiffin Box on ModCloth caught my eye. I’m not,…
‘Tis the Season
I’m quite sure Halloween has evolved to become an official observance and celebration of the coming of the retail-crazed holiday…
The Smartphone: How Can We Use it Best?
A Call to Mobile Optimization–But How? While we U.S.-based folk may not be concerned about calling plans and smartphone addicts…
Personal Connection Produces Brand Loyalty; Traditional Media Revival?
Engagement Trumps Advertising for Content Marketing Happy Halloween. Yesterday, I momentarily assumed everyone had today off. But no, Halloween is…
Weekly Content Critique: Style #8851
No, I did not accidentally slip into a number code. My cat did not take over my keyboard (that would…
The Social Consumer and Writing with a Purpose
A Panoramic View of the Social Consumer We’ve talked about F-commerce and whether it will swallow e-commerce whole or flop out…
Lowe’s and Sears Look to Upgrade Services
Lowe’s Offers New Service Hardware Giant Lowe’s is offering its customers what seems to be a smart new online service. Set…
App for C2C Selling; Apps and Sites Support Mobile Retail
Forget eBay: Sell Your Stuff on Your iPhone I must say, this is the most exciting app I’ve heard about…
Weekly Content Critique: Bravo Bonus Bites
Thought experiment: I have dogs. I like to feed my dogs healthy, whole food. I don’t like to feed my…
R-E-V-E-N-U-E: Win the Spelling Bee to Win the Sale
Language is not quite as natural as breathing, but it’s not far behind (unless you’re a proponent of universal grammar,…
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