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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Content Should Be Clear and Compelling: Is Yours?
Who Crowned This Nepotist, Anyway? Why is content king? Kimberly Krause Berg of the Search Engine People blog encourages us…
Retail on YouTube and Getting with the Program
YouTube Joins E-Commerce Game With 3 billion videos streamed per day, it was just a matter of time before YouTube…
Westinghouse Lighting Case Study
Early this year, iconic Westinghouse Lighting entrusted content26 to manage a full-scale overhaul of its online product-detail content across its…
Target’s New Site Still Missing the Mark
Target.com took its final flight from Amazon‘s nest in August after putting two years into developing an in-house retail site….
Weekly Content Critique: Mr. B’s Blake
It’s Friday. You’re tired. Here’s a small tongue-twister to wake you up: Mr. B’s Blake boot. Mr. B’s is an…
Selling by Subscription and Optimizing for Mobile
S-Commerce: Fad or Future? You may have heard the phrase S-commerce, but in this case, I’m not referring to social…
Retail Executives Decide Content Will Sell
Wayfair, the recently rebranded front of CSN Stores, has hired a magazine editor to develop their content. Apparently, they’re looking to…
Boosting Your Conversion and Panda Strikes
The Finer Points of Conversion Want a plethora of good advice? Visit The Daily Egg‘s blog for some fine conversion-boosting…
Are Platforms Driving Content?
Question: Which Comes First, Content or Product? Answer: Steve Jobs. There are many, many quotes, stories, and the like you…
Weekly Content Critique: Kangaroo Patties
In our collective weekly journey across the web, we encounter all manner of product pages. The beautiful, the beastly, the…
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