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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
The Definitive Guide to Amazon Advertising
Amazon offers the largest product catalog on the Internet, and with more than 55% of shoppers beginning their product searches…
Vlog26: An Insider’s Look at Amazon Strategy
There are a lot of moving parts involved with successfully selling and advertising products on Amazon. Many brands simply aren’t…
The Benefits of Amazon A+ Content
Last year, Amazon accounted for 60% of all online sales in the U.S. If you’re selling on Amazon, you’d be…
Amazon Advertising Growth: What Brands Need to Know
Google’s Eric Schmidt said in 2014 that Amazon was the company’s biggest competitor, and his premonition is becoming more prescient…
Cleveland Research Ecommerce Summit Explores Challenges Facing “Modern Brands”
More than 500 ecommerce leaders gathered in San Diego on September 13 for Cleveland Research Company’s 6th Annual eCommerce Summit. The…
Amazon Prepares for Growth with “Amazon Advertising” Name Change
In a blog post last week, Amazon announced a new name for their fast-growing advertising business. Say goodbye to the…
Amazon Alexa and Branded Search
Voice assistants, such as Amazon Alexa and Google Home, are growing in popularity, and brands are working behind the scenes…
Creating Global Content for Amazon EU
Amazon isn’t content to simply monopolize online retail in America — their sights are set on the entire world. Though…
The Benefits of Using Amazon Advertising and Amazon DSP in Tandem
What would you guess is the fastest growing segment of Amazon’s many businesses? Grocery? Voice technology? Television? All would be…
Amazon Stores Bring In-Store Experience to Digital Landscape
Having a strong online presence is more important than ever. Brands need to invest in standing out on the crowded…
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