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Content26 has been bridging the gap between brand needs and consumer needs since 2006.


We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.

Eye-Tracking the Panda: Which Content Wins?

By: Augustin Kendall   |   October 6, 2011

Panda Points to Video Take note: Google‘s latest Panda update seems to favor video content and big brand websites, as…

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Out with the Gimmick, In with the Google Badge

By: Elizabeth Olmsted   |   October 5, 2011

Content Merchandising: Not a Slick-Haired Salesman As much as everyone just loved those door-to-door salesmen who somehow managed to pry…

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Good Content is Like a Zombie Sales Associate

By: Augustin Kendall   |   October 3, 2011

Content Never Quits (Just Like Zombies) Do you own The Zombie Survival Guide? If not, it’s probably because you never…

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Improve Your Sales: Ask Your Customers How

By: Elizabeth Olmsted   |   September 29, 2011

Open Your Ears and Consumers Will Open Their Wallets Here’s a novel idea: if you want to know what will…

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Mobile B2B; Shipping Affects Holiday Shopping

By: Will Giersch   |   September 28, 2011

Mobile Optimization Surprisingly Crucial for B2B For weeks now, we at Content Ping have been singing the virtues of optimizing…

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Fashion, ROPO, and More Proof in the Power of Images

By: Mark White   |   September 28, 2011

We talked recently about the power of images, especially for fashion websites; we’ve posted many times here on the ROPO…

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Multiple-Screen Marketing; Tips for Using Google Shopping

By: Elizabeth Olmsted   |   September 27, 2011

The Future: Controlled by Consumers Consumers are adopting multi-screen shopping, researching products on their phones, tablets, computers, and TVs, and…

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What a Good F-Commerce Product Page Looks Like

By: Elizabeth Olmsted   |   September 27, 2011

Recently, I wrote about how varied, inconsistent, and, well, absent good content is throughout F-commerce. But, the newly minted Facebook…

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Luminate and Gamification: Rich Media and Richer Media

By: Augustin Kendall   |   September 26, 2011

Game Your Way to Consumer Loyalty At the risk of suggesting that what we do is becoming obsolete–make no mistake,…

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New Online Toy Store, and Building Brand Trust

By: Will Giersch   |   September 22, 2011

Scoot Over, Santa Claus Amazon-owned Quidsi is currently launching an e-toy store, YoYo.com, which, if it takes after its grandaddy, could…

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