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Content26 has been bridging the gap between brand needs and consumer needs since 2006.


We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.

Refining Targeted Content, On and Offline

By: Augustin Kendall   |   September 21, 2011

Hey, Geo-Targeting Works Mobile marketing platform Placecast and At&T partnered to test location-specific retail messages (ShopAlerts), including coupons, offers, and…

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Product Page Checkup–Keep Converting While Being Found

By: Elizabeth Olmsted   |   September 20, 2011

How Are You Treating Your Prospective Buyers? As fall colds begin to make their rounds through the office and tissue…

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ROPO: The Invisible Force

By: Will Giersch   |   September 19, 2011

Consumers Hesitant to Purchase, but Quick to Research Electronics Online A recent report from FOX Business says that even with…

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Social Media and Branding are Propagating

By: Augustin Kendall   |   September 15, 2011

Microsites–New Social Media Branding Paradigm? This month’s post of The Behind the Social Media Campaign Series on Mashable highlights a few good examples…

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Will Inconsistency Hurt F-Commerce’s Chances?

By: Elizabeth Olmsted   |   September 15, 2011

Jay Dunn calls Facebook an ecosystem–it has certainly progressed beyond the point of website or social media channel. It has…

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Keys to Good Copy: Style Guides, Computers, and Cash

By: Elizabeth Olmsted   |   September 14, 2011

It’s All About Your Style In the age of the Internet, you really don’t have to worry about crossing your…

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Solicitation, the Tease, and Breaking Rules: Adults-Only Edition

By: Augustin Kendall   |   September 13, 2011

Controlling the Uncontrollable What’s the one type of content that will influence your success and that you have absolutely no…

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Convert with Facts and Content Your Consumers Need to Read

By: Elizabeth Olmsted   |   September 12, 2011

Conversion Optimization Tips Infographic There is no magic bullet, no golden ticket that can ensure your online retail success. But…

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Jazz Up Your Content, Outsourcing Blues, and Making Music with Neuroscience

By: Elizabeth Olmsted   |   September 8, 2011

The Beat of Creative Content Merchandising The heart of jazz is the improv notes, the ones that give the song…

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Content Merchandising on Facebook: Where Is It?

By: Elizabeth Olmsted   |   September 8, 2011

Every time I say “content merchandising on Facebook,” I hear crickets. In my poking around stores on the social site,…

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