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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
SEO, More SEO, and a Word of Encouragement
The Balance Between Good Content and SEO Lee Odden of TopRankBlog welcomes us to Monday morning with a great article…
F-Commerce: How Are We Doing?
Facebook: An E-Commerce Arena Waiting to be Entered The online merchandiser’s selling toolkit contains all kinds of drills to tap…
Surveillance State, and Australia Learns about Search Engines
Feels Like We’re Being Watched… Tracking consumer behavior online has become a profitable, if sneaky, strategy for shrewd advertisers. However,…
Students, Travel Agents, and All Readers Have Cause to Rejoice
Amazon’s Student App Features Marketplace Abilities If you stretch your mind back to your college days, you may recall the…
By the People, For the People: Personalize Your Content
Talk to People, Not to Websites A recent post on SEOmoz by Michael King provides great tips for link-building; it’s…
Nordstrom Planning Ahead and Content SEO Faux Pas
Quality and Original Content, not Stuffing and Stealing Does packing your merchandising copy with relevant keywords necessarily lead to high…
The Decline of the Funnel and the Rise of Content Merchandising
That the Internet and its social media offspring have radically transformed how companies should be marketing themselves is obvious and…
Think Like a Customer: Video, Writing, and Constant Updates
Use Product Video Instead of a Touching Experience Until the future arrives, and with it a-, b-, c-, d-, and…
Targeting the Kids, Long Form Isn’t Dead, and Social Media’s Buying Power
How to Pitch to Gen Y This is not another post pushing the multi-tiered approach to content merchandising. Really. But,…
E-Commerce, F-Commerce, and Those Darn Kids with Their Technology
Online Shopping is Booming, Part XXVII I hesitate to offer you all yet another “e-commerce is growing” story, but it’s…
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