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Content26 has been bridging the gap between brand needs and consumer needs since 2006.


We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.

Optimizing Everything, Debating Content, and Mobile Advice

By: Elizabeth Olmsted   |   August 8, 2011

Optimize Everything if You Want To Be Successful at SEO Pull out your SEO dictionary. Ron Jones, on ClickZ, gives…

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Customer Service, Art Online, and Amazon’s New Style

By: Will Giersch   |   August 3, 2011

What Consumers Love Most about Online Retail There’re a lot of reasons to love shopping online–the convenience, the variety, the…

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Video, Marketing Persona, and Another Meaning of “Facebook Sharing”

By: content26   |   August 1, 2011

Whether You Recommend with Facebook, Twitter, or Google+, There May Be Some Secret Sharing Going On “Make no misunderstanding, when…

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E-Commerce: Killing Off the Competition?

By: Elizabeth Olmsted   |   July 28, 2011

Is E-Commerce Overtaking Brick-and-Mortar Sales? In the wake of all the news about Amazon’s growth yesterday, it makes sense to…

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The World Shops Online and Amazon Sizzles

By: Will Giersch   |   July 27, 2011

Amazon Wraps the World in its Loving Embrace As you might have heard, Amazon recently realized a dazzling quarterly report,…

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Good Content Merchandising is Like Your Favorite Teacher

By: content26   |   July 27, 2011

Remember those high school days? The hallways, the lockers, the gym, the cliques, the prom. At times it felt like…

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News Round-up: Search Reports

By: content26   |   July 26, 2011

  Visual Search and E-Commerce Gain Momentum Maija Palmer at Financial Times (ft.com) has outlined some of the inroads that…

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Content Merchandising: An Evolving Definition Part 2

By: Mark White   |   July 26, 2011

Over the past several years we’ve worked with hundreds of clients to help build out their content merchandising strategies, but…

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Transmedia: Telling the Story of Your Brand Across Mediums

By: Elizabeth Olmsted   |   July 25, 2011

Transmedia: The Birth of Fractured, Engaging Storytelling While it’s still a fledgling thought, the concept of transmedia is beginning to…

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Spelling, the Secret to Copy, and “Power Moms”

By: Will Giersch   |   July 21, 2011

What’s the Sound of One Hand Writing? Robert Bruce at Copyblogger has written a brief but interesting essay on how…

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