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We cover Amazon news, product content best practices, Amazon Advertising, customer experience, and stragies for brands that sell online.
Measuring the Success of Amazon DSP Campaigns
Amazon DSP (formerly known as Amazon Advertising Platform) lets brands that sell on Amazon reach a larger number of interested…
What Brands Need to Know About Product Information Management
We often hear from brands who struggle to stay organized when managing online content for a huge catalog of products,…
A Look Back on Amazon Prime Day 2018
Amazon Prime Day is now a legitimate international shopping holiday in the same vein as Black Friday and Cyber Monday….
The Role of Search Advertising and Display Advertising in Ecommerce
The online retail landscape gets more cluttered and competitive by the day. Take Amazon, for example – over 700,000 brands…
Rethinking the Product Page with Amazon Alexa
The market for voice-based digital assistants is more competitive than ever as consumers continue to rely more on devices like…
Building a Lasting Amazon Strategy
Many brands look primarily at data to drive customers to their Amazon product pages. They work with data analytic agencies…
Character Limits: Why Amazon Shortened A+ Content
In early June, Amazon quietly introduced character limits for all A+ content created in Vendor Central and began requiring additional…
How to Prepare for Prime Day 2018
Prime Day is coming up again in July, giving brands a golden opportunity to take advantage of increased sales during…
The Updated content26 Guide to Creating Amazon A+ Content
As Amazon continues to grow in influence not only as a retailer but also as a search engine, it’s important…
Optimizing Product Pages for Mobile Shopping
More and more online shoppers are making their purchases on mobile devices. In Q4 of 2017, mobile sales were up…
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