Today we’re bringing you the first of four video excerpts from our recent content26 webinar “How to Create Effective Global Content: Translating and Localizing Product Pages.”
Why Language Matters
Companies should think about translating content ahead of any international product launch. Why? Because e-commerce is growing rapidly in Europe and Asia, two regions with a huge amount of linguistic diversity. Studies show that even when shoppers know English, they still prefer to get product information in their native language. Consider these statistics:
- 80 percent of Internet usage takes place outside of North America (Internet Retailer, 2012)
- Europe is currently the largest B2C e-commerce market in the world with $307 billion in sales in 2011 (Internet Retailer, 2012)
- 52 percent of online consumers only shop at websites in their native language (Common Sense Advisory, 2006)
- 72 percent of online consumers are more likely to purchase products if the product information is in their native language. (Common Sense Advisory, 2006)
