Social commerce campaigns use user-generated photos on sites like Instagram to get beyond standard product images.
Product images from the photo-sharing site Instagram are showing up on retailer websites, helping boost conversion rates. Coach, Teva, lululemon, and Threadless are just some of the sites that have begun using a service called Olapic to sort through and vet the Instagram submissions as well as analyze the data.
Initial results of this social commerce experiment are impressive: clients reportedly saw an increase of 5 to 7 percent in conversion rates from displaying user-generated photos. Olapic also found that “shoppers who interact with a real person’s photo on the site convert at 2 to 3 times higher than the shopper average,” according to a blog post in TechCrunch.
Lululemon reportedly generated 26,000 photos when it ran an Instagram campaign last fall called #TheSweatLife.
“Our partners are telling us they’re receiving a lot of comments and emails that [consumers are] super pysched to be a part of the brand,” Olapic founder Jose de Cabo told TechCrunch.
You can read more about Instragram’s use on e-commerce sites at techcrunch.com.
