Amazon Advertising is widely known as a great tool for increasing product sales on Amazon. However, most brands take a “set it and forget it” approach to ads—choosing to let Amazon run their paid search campaigns automatically. In this content26 webinar, Tony Martinelli (CEO of content26) and Preston Keaton (content26 SEM Manager) discuss why most brands aren’t getting the most out of their Amazon Advertising campaigns and how they can do better.
Published on April 5, 2017.
In this webinar, Tony and Preston talk about:
- Automated Amazon campaigns vs. Managed Amazon campaigns
- How to optimize campaigns to get the lowest average CPC
- Best practices for Amazon Advertising campaigns
- How to play offense and defense with Amazon ads
Note: On September 5, 2018, Amazon rebranded its advertising platform. Amazon Marketing Services changed to Amazon Advertising and Amazon Advertising Platform changed to Amazon DSP, among other changes. This video was created before Amazon rebranded.
Tony Martinelli – CEO, content26
Tony has spent the past decade expanding and developing comprehensive content merchandising solutions for manufacturers and retailers. He is a driven entrepreneurial thinker with executive management experience and business development expertise. He has a record of successfully growing revenue while captaining core strategies, developing new services, and expanding critical functions in the ecommerce content industry. Tony is a Whitman College graduate with a background in linguistics, logistics/statistics, and financial analysis.
Preston Keaton – SEM Manager, content26
Preston joined content26 in 2016. Prior to joining the team, he worked in digital marketing for nearly 10 years with a focus on SEM marketing. When he’s not busy optimizing campaigns, he has his hands full with his two little boys, Tyson and Cooper!
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