Primary Function
The eCommerce Marketing Strategist will be responsible for building and managing paid search campaigns and creating programmatic advertising campaigns via Amazon’s various platforms for specific clients. The position requires the expert management of all aspects of paid search campaigns and programmatic advertising campaigns, and the expert management of projects of various size, scope and complexity. The Strategist is also responsible for tracking and analyzing campaign data to identify optimization opportunities and make recommendations and outline best practices to clients.
Key Responsibilities
- Coordinate and execute various campaign types through Amazon Advertising technology
- Plan and manage programmatic advertising solutions utilizing Amazon’s Demand-Side Platform (DSP)
- Stay abreast of changing technologies and requirements for campaign and advertising solutions
- Research, test, and manage relevant keywords and interest groups
- Effectively communicate optimization opportunities to client to help grow the overall success of the various campaign ad types
- Closely monitor campaign performance and develop/maintain reporting to communicate progress on key metrics
- Responsible for ongoing analysis of campaign statistics to continually improve ad performance, traffic ACPC, ACoS/ROAS
- Lead client-facing calls and in-person meetings
- Meet with client(s) on a regular basis to review and discuss campaign performance, offering insights to trends, reviewing reports and compiling and presenting monthly and quarterly business reviews
Required Qualifications
- 1-2 years paid search, programmatic advertisement, Amazon Advertisement or related experience managing multiple, client-facing projects of various size and scope
- Understanding of the entire Amazon ecosystem and correlations to advertising
- Ability to prioritize and multitask under tight deadlines and effectively manage team resources
- Creative problem solving and solutions-driven approach
- Advanced knowledge of Microsoft Excel (Pivot tables, VLOOKUP)
- Experience analyzing and optimizing campaigns
- Effective communication skills, attention to details, organizational and time management skills
- Team player; strong ability to work independently in a fast-paced environment
Preferred Qualifications
- Digital ecommerce experience; familiar with AMS, DSP, AdWords, Bing Ads, and client facing background
- Understanding and proven experience with SEM analytics
- Bachelor’s degree or higher
