{"id":11033,"date":"2012-03-21T11:13:46","date_gmt":"2012-03-21T18:13:46","guid":{"rendered":"http:\/\/content26.com\/?p=11033"},"modified":"2017-02-22T11:26:24","modified_gmt":"2017-02-22T19:26:24","slug":"walmart-struggles-to-catch-its-e-commerce-rivals","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/walmart-struggles-to-catch-its-e-commerce-rivals\/","title":{"rendered":"Walmart Struggles to Catch Its E-Commerce Rivals"},"content":{"rendered":"

Walmart<\/strong> is trying to light the fire beneath its “lagging e-commerce operation,” according to a recent Bloomberg<\/strong> article.<\/p>\n

Over the past year, the world’s largest retail chain has spent more than $300 million to acquire web-related companies, hired more than 200 people, and started an upgrade of its web platform.<\/p>\n

Yet there’s still the feeling that Walmart.com has a lot of catching up to do. And they have to be quick about it, as Walmart.com is losing customers to Amazon<\/strong>.<\/p>\n

Half of Walmart customers say they browse Amazon for deals, according to data from the research firm Kantar Retail<\/strong>. Not only that, but Walmart customers are also engaging in scan-and-scram<\/a>, wielding smartphones to see if they can find better deals online.<\/p>\n

“Amazon is always in our sights… my biggest issue is playing a catch-up game,” Jeremy King, the head of technology for @WalmartLabs<\/a>, told Bloomberg.<\/p>\n

One issue not discussed in the Bloomberg article is that Walmart.com desperately needs to improve its product detail pages. Just take a look at Walmart’s sofa with an identity crisis<\/a> to see why the company needs to create compelling product pages<\/a> if it wants to compete with big boys like Amazon.<\/p>\n

Read the full article at Bloomberg.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Walmart is trying to light the fire beneath its “lagging e-commerce operation,” according to a recent Bloomberg article. Over the…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1403,444,66,563,875,715,414],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n