{"id":11516,"date":"2012-04-03T12:07:26","date_gmt":"2012-04-03T19:07:26","guid":{"rendered":"http:\/\/content26.com\/?p=11516"},"modified":"2017-02-22T09:29:02","modified_gmt":"2017-02-22T17:29:02","slug":"remembrance-of-carts-past-email-reminders-can-bring-back-lost-shopper","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/remembrance-of-carts-past-email-reminders-can-bring-back-lost-shopper\/","title":{"rendered":"Remembrance of Carts Past: Email Reminders Can Bring Back Lost Shoppers"},"content":{"rendered":"

We’ve talked before<\/a> about the perils of targeting potential customers too effectively or being a little too on-point with reminders. A post from AdAge<\/strong> today seems to agree with John Battelle<\/a>: Carefully considered reminders and observation can reap major dividends.<\/p>\n

This means there’s some hope in redeeming the bane of the e-commerce world: the abandoned shopping cart. An abandoned cart is the epitome of lost possibility and failed efforts and can be caused by dozens of issues<\/a>–both controllable and not.<\/p>\n

How do you avoid the Ghost of Sales that Never Were? Re-targeting. People who have abandoned their defenseless filled carts have an 18 percent response rate to reminder e-mails–and the rate climbs to nearly 50 percent for serial abandoners. If you do lure them back, you’re likely to get a little bonus: AdAge reports that repenting serial abandoners spend 55 percent more than people who have walked only once. Shoppers who leave a trail of deserted carts in their online wake are often rigorous researchers and multitaskers who appreciate the reminder and may show their gratitude by throwing a few extra items in their cart when they come back.<\/p>\n

So keep chasing the one that got away. If you’re savvy enough about it, your little email nudge could spur extra sales–and give your customer the warm fuzzies that come with a helpful, well-timed reminder to finish what they started.<\/p>\n

Read the full article at adage.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

We’ve talked before about the perils of targeting potential customers too effectively or being a little too on-point with reminders….<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[27],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n