{"id":11726,"date":"2012-04-10T11:08:17","date_gmt":"2012-04-10T18:08:17","guid":{"rendered":"http:\/\/content26.com\/?p=11726"},"modified":"2017-02-14T11:19:53","modified_gmt":"2017-02-14T19:19:53","slug":"too-many-cooks-the-perils-of-content-by-committee","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/too-many-cooks-the-perils-of-content-by-committee\/","title":{"rendered":"Too Many Cooks: The Perils of Content by Committee"},"content":{"rendered":"<p>Over at <strong>Econsultancy<\/strong>\u00a0today, Catherine Toole addresses one of the more lamented perils of creating effective, expertly written content: too-large groups of too-involved stakeholders.<\/p>\n<p>It&#8217;s hard for stakeholders to step back from something as crucial as content, especially if they&#8217;re acknowledged experts in the subject. However, if you&#8217;re a content creator, you&#8217;re an acknowledged expert in combining voice, tone, and accuracy&#8211;and possibly SEO, CTAs, and the rest of the alphabet soup of fine-tuned online content. Adding a merit badge in stakeholder management and manipulation can make the whole process that much easier for everyone involved.<\/p>\n<p>Toole has a battery of tips covering everything from who gets crowned a stakeholder to how to solicit feedback. A few highlights:<\/p>\n<ul>\n<li>Work to limit the number of people involved by challenging the necessity of each potential stakeholder.<\/li>\n<li>Narrow down the area that each stakeholder gets to comment on. People perform better and are more helpful when given a specific role.<\/li>\n<li>Explain your decisions ahead of time. If you&#8217;ve decided to present old information in a new way, tell the originator of that information why that was necessary.<\/li>\n<\/ul>\n<p>Content creators can have a lot foisted on them, including managing whole herds of people eager to contribute their two cents and justify their existence for another day. Toole&#8217;s list of suggestions lets writers take some of the power back&#8211;and teaches them how to streamline a process that&#8217;s often frustrating for all involved.<\/p>\n<blockquote><p>Get more stakeholder-corralling tips at <a title=\"Feedback fail! How too many stakeholders spoil the content\" href=\"http:\/\/econsultancy.com\/us\/blog\/9544-feedback-fail-how-too-many-stakeholders-spoil-the-content-2\" target=\"_blank\">econsultancy.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Over at Econsultancy\u00a0today, Catherine Toole addresses one of the more lamented perils of creating effective, expertly written content: too-large groups&#8230;<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[909,524],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Too Many Cooks: The Perils of Content by Committee\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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