Can social commerce save the shopping mall?<\/p>\n
Mall360, a new service from the Vancouver company Wishpond<\/strong>, puts local shopping mall inventory online.<\/p>\n Need a new rain jacket? You can click around and figure out if it’s in stock or on sale. Find a pair of rain boots that tickle your fancy? Mall360 makes it easy for consumers to share products with Facebook<\/strong> friends or Pinterest\u00a0<\/strong>followers.<\/p>\n “Mall360 is really about local e-commerce, and giving consumers the ability to search and browse products in their local stores online as easily as they might on a large e-commerce site,” Wishpond’s Director of Marketing Duncan Blair told Content Ping<\/strong> in an email. “Right now those local shopping environments have no (or at best very limited) online visibility.”<\/p>\n While you still have to traipse over to the store to make the purchase, Blair says Mall360 could eventually evolve into a full-fledged e-commerce platform.<\/p>\n While this seems like a great way for shopping malls to become more in tune with social commerce, there’s still a lack of robust content merchandising at the product page level. We complained about this lack of content with Wishpond’s first Facebook storefronts<\/a>, and their\u00a0showcase client Cornwall Centre<\/a> (yes, they’re Canadian) makes it appear to be true for Mall360 as well.<\/p>\n Wishpond already offers realtime inventory and product listings for 19 million products from thousands of retailers. Imagine how powerful that would be if content merchandising was added to the mix.<\/p>\n You can read Wishpond’s press release about Mall360 at corp.wishpond.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":" Can social commerce save the shopping mall? Mall360, a new service from the Vancouver company Wishpond, puts local shopping mall…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1341,73,1406],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\nWhere’s the Merchandising?<\/h2>\n