{"id":13964,"date":"2012-06-29T13:59:43","date_gmt":"2012-06-29T20:59:43","guid":{"rendered":"http:\/\/content26.com\/?p=13964"},"modified":"2017-02-14T11:19:51","modified_gmt":"2017-02-14T19:19:51","slug":"on-facebook-brands-want-to-get-nosy","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/on-facebook-brands-want-to-get-nosy\/","title":{"rendered":"On Facebook, Brands Want to Get Nosy"},"content":{"rendered":"

If you were a sporting goods retailer, it would be helpful to know if your 245,000 Facebook<\/strong> fans were skiers or snowboarders. Even better, you’d want to identify the snowboarders so that you could alert them to the newest shipment of Burton<\/strong> boards.<\/p>\n

Unfortunately (or fortunately, if you’re the type to worry about privacy) such software does not exist. Yet.<\/p>\n

But that hasn’t stopped AdAge.com<\/strong> from dreaming of a day when they can “build personal relationships in social media.” Marketers would love to be able to develop rich data profiles for social consumers.<\/p>\n

I have to admit being creeped out by this post. But it’s hardly a stretch to image that brands we like will mine our Facebook posts and social media profiles to deliver targeted advertising.<\/p>\n

You can read more at adage.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

If you were a sporting goods retailer, it would be helpful to know if your 245,000 Facebook fans were skiers…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[31,1402],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n