{"id":14035,"date":"2012-07-02T13:00:27","date_gmt":"2012-07-02T20:00:27","guid":{"rendered":"http:\/\/content26.com\/?p=14035"},"modified":"2017-02-14T11:19:51","modified_gmt":"2017-02-14T19:19:51","slug":"can-rakuten-personalize-e-commerce","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/can-rakuten-personalize-e-commerce\/","title":{"rendered":"Can Rakuten Personalize E-Commerce?"},"content":{"rendered":"

<\/a>The Japanese e-commerce giant Rakuten<\/strong> has been turning heads in the United States, first by snapping up Buy.com<\/strong> and then by investing $100 million in Pinterest<\/strong>.<\/p>\n

Rakuten is not just another Amazon<\/strong> wannabe. The Tokyo-based company believes it should “aid merchants rather than compete with them,” according to Wall Street Journal<\/strong> blogger Kara Swisher, who shortly after the Pinterest investment interviewed Rakuten CEO Hiroshi Mikitani<\/a>.<\/p>\n

That personalized, merchant-centered approach can be seen on Buy.com’s start page, which includes the slogan: “buy from people, not the Internet.”<\/p>\n

You can read more about how Rakuten’s “omotenashi” (empowerment) philosophy is playing out in e-commerce at excitingecommerce.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

The Japanese e-commerce giant Rakuten has been turning heads in the United States, first by snapping up Buy.com and then…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1403,984,726,983],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n