{"id":14416,"date":"2012-07-18T12:00:09","date_gmt":"2012-07-18T19:00:09","guid":{"rendered":"http:\/\/content26.com\/?p=14416"},"modified":"2017-02-14T11:19:50","modified_gmt":"2017-02-14T19:19:50","slug":"livingsocial-shakes-up-e-commerce","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/livingsocial-shakes-up-e-commerce\/","title":{"rendered":"LivingSocial Shakes Up E-Commerce"},"content":{"rendered":"<p><strong> LivingSocial<\/strong> has launched an online marketplace that will put it head-to-head with major e-tailers like <strong>eBay<\/strong> and <strong>Amazon<\/strong>. The daily deal site will carry discounted products from local and national vendors in its LivingSocial Shop.<\/p>\n<p>Similar to <strong>Groupon Goods<\/strong>, LivingSocial&#8217;s marketplace will offer discounted goods for short periods of time. Unlike its competitor, the items will be merchandised by theme (currently, it&#8217;s &#8220;beach bound&#8221;).<\/p>\n<h3>Content Merchandising? Check!<\/h3>\n<p>A grown-up approach to content merchandising suggests that LivingSocial plans to take on the e-commerce big boys. The site&#8217;s product pages often include multiple images as well as specs and short product descriptions.<\/p>\n<p>And, indeed, LivingSocial is not expected to remain a bit player. Daily deal aggretator <strong>Yipit<\/strong> estimates that LivingSocial Shop could generate $200 million in sales this year. That would make it the fourth-largest marketplace behind eBay, Amazon, and Groupon, Scot Wingo, CEO of e-commerce services provider <strong>ChannelAdvisor<\/strong>, said.<\/p>\n<p>While the site could draw in new customers, it&#8217;s more likely to steal sales away from some of those bigger players, Wingo predicts.<\/p>\n<blockquote><p>You can read more about the LivingSocial Shop launch at <a title=\"LivingSocial\u2019s new marketplace\" href=\"http:\/\/www.internetretailer.com\/2012\/07\/17\/livingsocials-new-marketplace\" target=\"_blank\">internetretailer.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>LivingSocial has launched an online marketplace that will put it head-to-head with major e-tailers like eBay and Amazon. The daily&#8230;<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1403,1010],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"LivingSocial Shakes Up E-Commerce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/livingsocial-shakes-up-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LivingSocial Shakes Up E-Commerce | content26\" \/>\n<meta property=\"og:description\" content=\"LivingSocial Shakes Up E-Commerce\" \/>\n<meta property=\"og:url\" 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