{"id":14445,"date":"2012-07-23T10:00:18","date_gmt":"2012-07-23T17:00:18","guid":{"rendered":"http:\/\/content26.com\/?p=14445"},"modified":"2017-02-22T09:01:55","modified_gmt":"2017-02-22T17:01:55","slug":"what-are-qr-codes-good-for-anyway","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/what-are-qr-codes-good-for-anyway\/","title":{"rendered":"What Are QR Codes Good for, Anyway?"},"content":{"rendered":"

<\/a>What do your customers expect when they scan a QR code<\/a>? This question continues to baffle many brands.<\/p>\n

Back in 2010, companies were sending people to their Facebook<\/strong> page or website. More recently, brands have begun using the QR codes as a way to deliver product information to smartphone-addicted shoppers. But that’s not necessarily what a majority of shoppers are looking for, according to eMarketer<\/strong>.<\/p>\n

A recent eMarketer survey shows that only one out of four smartphone shoppers wants product or service info when scanning codes, while 43 percent want coupons, discounts, special offers and freebies.<\/p>\n

“What consumers want from their 2-D barcode experience and what brands deliver are typically at odds,” according to the article. “Consumers want deals and discounts. Brands want to deliver information.”<\/p>\n

You can read more about the study at emarketer.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

What do your customers expect when they scan a QR code? This question continues to baffle many brands. Back in…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[66,73],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n