{"id":14843,"date":"2012-08-09T13:51:39","date_gmt":"2012-08-09T20:51:39","guid":{"rendered":"http:\/\/content26.com\/?p=14843"},"modified":"2017-02-22T11:19:28","modified_gmt":"2017-02-22T19:19:28","slug":"cross-channel-selling-eases-showrooming-worries","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/cross-channel-selling-eases-showrooming-worries\/","title":{"rendered":"Cross-Channel Selling Eases Showrooming Worries"},"content":{"rendered":"

Brick-and-mortar retailers have faced an upsurge in showrooming<\/a>\u00a0in recent months. This is where a customer will use the store as a showroom to try out a product but go online to make the purchase. The problem for retailers is that consumers often end up on a competitor’s website. For example, a shopper might try out a new gadget at a Target<\/strong> store, then buy it on Amazon<\/strong>.<\/p>\n

<\/a>A new study from the technology company CrossView<\/strong> offers suggestions to retailers for making the most of their cross-channel assets. Amazon, after all, doesn’t have physical stores (at least, not yet<\/a>),\u00a0giving brick-and-mortar stores a potential edge when it comes to things like convenience, instant gratification, and personal service.<\/p>\n

“Cross-channel retailers have a number of advantages that can help them outsmart showrooming. With the speculation that Amazon is moving to same day delivery, cross-channel retailers need to leverage their store assets … to remain competitive with this impending threat,” said Mark Fodor, CEO of CrossView.<\/p>\n

Besides suggesting that retailers allow customers to purchase online and pick up in the stores, CrossView also advises retailers to keep pricing and promotions consistent between their brick-and-mortar and e-commerce operations. Doing so will begin training consumers to know that no matter what channel they use to make a purchase, they will be offered a consistent price and the convenience of being able to pick up in-store.<\/p>\n

You can read more about the study at forbes.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Brick-and-mortar retailers have faced an upsurge in showrooming\u00a0in recent months. This is where a customer will use the store as…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[444,1411,73,715],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n