Video by the Numbers<\/h2>\n
![\"\"](\"http:\/\/content26.com\/wp-content\/uploads\/2012\/08\/c26-video.gif\" "\\"c26-video\\"")
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- 52% of consumers said that watching product videos makes them more confident in their online purchasing decisions. (Internet Retailer<\/a><\/strong>, 2012)<\/li>\n
- Visitors who view product videos are\u00a085% more likely to buy\u00a0than visitors who do not. (Internet Retailer<\/a>, April 2010)<\/li>\n
- 66% of consumers said product demonstration videos made it easier for them to understand how a product works. (Website Magazine<\/a><\/strong>, 2012)<\/em><\/li>\n<\/ul>\n
Additional Resources<\/h2>\n
Custom Video Content: Show Consumers Your Goods in Action<\/strong><\/a>
\nCustom video content can take the form of product overviews, how to’s, reviews, and customer service guides. This overview explains the different types of product videos and when you should use them.<\/p>\nVideo and Its Impact on the Shopping Experience<\/a><\/strong>
\nDiscusses the impact of video on the retail shopping experience and what’s behind the increasing demand for video content.<\/strong><\/p>\n - Visitors who view product videos are\u00a085% more likely to buy\u00a0than visitors who do not. (Internet Retailer<\/a>, April 2010)<\/li>\n