{"id":15205,"date":"2012-08-22T14:11:00","date_gmt":"2012-08-22T21:11:00","guid":{"rendered":"http:\/\/content26.com\/?p=15205"},"modified":"2017-02-14T11:19:49","modified_gmt":"2017-02-14T19:19:49","slug":"facebook-needs-a-buy-button","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/facebook-needs-a-buy-button\/","title":{"rendered":"Facebook Needs a “Buy” Button"},"content":{"rendered":"

<\/a>Facebook<\/strong> commerce never took off because the site “failed to realize that people go to Facebook primarily to interact with their friends, and not to shop,” according to a post in Econsultancy<\/strong>.<\/p>\n

But that doesn’t mean the social media giant has no role to play in e-commerce.<\/p>\n

“Instead of bringing the stores to Facebook, take Facebook to the stores where consumers already do their shopping,” digital marketer Oscar Trelles advises in his Econsultancy piece.<\/p>\n

Where’s That Buy Button?<\/h2>\n

Trelles called on Facebook to introduce a buy button that would allow its users to make purchases elsewhere.<\/p>\n

“This could extend to brick-and-mortar stores through gift cards issued on the site or coupons, which are already a popular item offered by brands on their Facebook pages. After all, if people can pay for sow on Farmville, why shouldn\u2019t they be able to pay for a meal?” Trelles asks.<\/p>\n

You can read more at econsultancy.com<\/a>.<\/p><\/blockquote>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook commerce never took off because the site “failed to realize that people go to Facebook primarily to interact with…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[31,1406],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n