{"id":1525,"date":"2011-06-30T18:32:46","date_gmt":"2011-06-30T18:32:46","guid":{"rendered":"http:\/\/content26.com\/?p=1525"},"modified":"2017-02-14T11:20:50","modified_gmt":"2017-02-14T19:20:50","slug":"e-commerce-brick-and-mortar-video-cant-we-all-just-get-along","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/e-commerce-brick-and-mortar-video-cant-we-all-just-get-along\/","title":{"rendered":"E-commerce, Brick-and-Mortar, Video…Can’t We All Just Get Along?"},"content":{"rendered":"

<\/a>Signs that e-commerce is more than a trend are evident in a study by Morgan Stanley<\/strong>. SmartCompany<\/strong> Australia has the story, with Patrick Stafford at the helm. \u201cWe expect the in-store retail sales compound annual growth rate to slow to 3.6% over the next four years, down from 5.9% over the past 10 years,\u201d the report states. \u201cIn contrast, we expect online sales will grow 20+% a year.\u201d<\/p>\n

Read the full story at smartcompany.com.au<\/a><\/p><\/blockquote>\n

<\/a>As a point of comparison, Reuters <\/strong>notes that some businesses are arguing that brick-and-mortar structures go hand in hand<\/em> with their e-commerce cousins. Remarked John Currie, CFO of Canadian yogawear company lululemon<\/strong>, \u201cE-commerce and stores don\u2019t compete. They work together.\u201d Sharing in that belief is Jane Elfers, CEO of Children\u2019s Place<\/strong> retail stores. \u201cHaving a strong [brick-and-mortar] name, I think the customer feels very comfortable buying online from us.\u201d With the symbiosis of brick-and-mortar and e-commerce in mind, both lululemon and Children\u2019s Place are planning to open numerous new locations this year.<\/p>\n

Read the full story at reuters.com<\/a><\/p><\/blockquote>\n

<\/a>Also of note, companies are now using video in large numbers, reports SundaySky<\/strong>, an e-commerce video solutions provider. In their \u201cState of Video in E-Commerce–Q1 2011\u201d report. The article, posted on ReelSEO<\/strong>, features a who\u2019s who graph of video online retailers and indexing results. If you are interested in (further) developing your company’s video presence, this article has some interesting data. The case study about Zappos <\/strong>alone makes this article worth the read.<\/p>\n

Read the full story at reelseo.com<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Signs that e-commerce is more than a trend are evident in a study by Morgan Stanley. SmartCompany Australia has the…<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[444,38,14],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n