{"id":15518,"date":"2012-09-10T11:00:04","date_gmt":"2012-09-10T18:00:04","guid":{"rendered":"http:\/\/content26.com\/?p=15518"},"modified":"2017-02-14T11:19:49","modified_gmt":"2017-02-14T19:19:49","slug":"is-social-media-irrelevant-to-online-shoppers","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/is-social-media-irrelevant-to-online-shoppers\/","title":{"rendered":"Is Social Media Irrelevant to Online Shoppers?"},"content":{"rendered":"

<\/a>Would e-commerce companies miss Facebook<\/strong>, Twitter<\/strong>, and Pinterest<\/strong>? Not really, according to the industry blog EcommerceBytes<\/strong>. The blog’s survey of five large “online marketplaces” found that only 1.1 percent of their combined 100 million yearly visitors came from social media.<\/p>\n

The e-commerce sites were guaranteed anonymity for participating in the survey, so it’s impossible to know if this low rate of referrals holds true for Amazon<\/strong> or multichannel players like Walmart<\/strong>. But it does show there’s a healthy amount of skepticism in the e-commerce world when it comes to social media.<\/p>\n

“On the macro view, I don’t believe social media is an effective way to drive traffic, relative to other options,” one CEO told EcommerceBytes.<\/p>\n

For his part, EcommerceBytes President David Steiner offers this advice to online sellers: “Perhaps it’s time to rethink the amount of time and energy you, as an online merchant, spent Tweeting, Liking and Pinning and evaluate what you are really getting in return.”<\/p>\n

You can read more at ecommercebytes.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Would e-commerce companies miss Facebook, Twitter, and Pinterest? Not really, according to the industry blog EcommerceBytes. The blog’s survey of…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1403,31,726,1406,1402,414],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n