{"id":15569,"date":"2012-09-19T10:00:31","date_gmt":"2012-09-19T17:00:31","guid":{"rendered":"http:\/\/content26.com\/?p=15569"},"modified":"2017-02-14T11:19:48","modified_gmt":"2017-02-14T19:19:48","slug":"fashion-magazines-hope-to-profit-from-content-to-commerce-ventures","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/fashion-magazines-hope-to-profit-from-content-to-commerce-ventures\/","title":{"rendered":"Fashion Magazines Hope to Profit from “Content to Commerce” Ventures"},"content":{"rendered":"

Love Harper’s Bazaar<\/strong>‘s fall fashion spread? You can buy those trendy shoes at the magazine’s soon-to-be-launched ShopBazaar<\/strong> online marketplace.<\/p>\n

According to Ad Age<\/strong>, the new site is a “true content-to-commerce venture,” that aims to make the magazine’s pages “shoppable from every entry point.” The print version of the magazine will run ShopBazaar icons next to items available online. A ShopBazaar app is also reportedly in the works.<\/p>\n

Harper’s Bazaar is not the first fashion magazine to try to capitalize on its editorial content. Coastal Living<\/strong> recently began curating content on Wayfair.com<\/strong>. And Elle<\/strong> launched Elle Shops back in 2002.<\/p>\n

You can read more about content-to-commerce at adage.com.<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Love Harper’s Bazaar‘s fall fashion spread? You can buy those trendy shoes at the magazine’s soon-to-be-launched ShopBazaar online marketplace. According…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[902],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n