{"id":16099,"date":"2012-10-17T13:52:30","date_gmt":"2012-10-17T20:52:30","guid":{"rendered":"http:\/\/content26.com\/?p=16099"},"modified":"2017-02-14T11:19:47","modified_gmt":"2017-02-14T19:19:47","slug":"gap-istaking-convergence-seriously","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/gap-istaking-convergence-seriously\/","title":{"rendered":"Gap Is Taking Convergence Seriously"},"content":{"rendered":"

Gap Inc.<\/strong> is restructuring its management team to reflect a shift away from individual channels in favor of brand consistency. E-commerce presidents out, brand leaders in. The company is acknowledging not only the convergence of physical and online shopping but also an increasingly global market.<\/p>\n

In a time when\u00a0price-matching crosses the physical-digital divide<\/a>, this seems a wise move.\u00a0Over the next couple of months, three executives will assume roles of global president for North American, international, online, and franchise operations of the Gap<\/strong>, Banana Republic<\/strong>, and Old Navy<\/strong> brands, respectively.<\/p>\n

As Paula Rosenblum,\u00a0a managing partner at research and advisory firm Retail Systems Research<\/strong>, said, “By shifting the organization to be brand-, rather than channel-specific, Gap will have the opportunity to create a single brand identity for each of its banners, irrespective of where the customer interacts with it.”<\/p>\n

Read more about Gap’s management shakeup at internetretailer.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Gap Inc. is restructuring its management team to reflect a shift away from individual channels in favor of brand consistency….<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[560,909,1411],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n