{"id":16586,"date":"2012-11-16T13:17:49","date_gmt":"2012-11-16T21:17:49","guid":{"rendered":"http:\/\/content26.com\/?p=16586"},"modified":"2017-02-14T11:19:30","modified_gmt":"2017-02-14T19:19:30","slug":"how-to-provide-outstanding-content-anytime-anywhere","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/","title":{"rendered":"How to Provide Outstanding Content Anytime, Anywhere [webinar clip]"},"content":{"rendered":"<p>Today we&#8217;re bringing you the first of five video excerpts from our recent <strong>content26<\/strong> webinar &#8220;<a title=\"How to create successful multichannel product pages\" href=\"http:\/\/www.content26.com\/events\/webinars-how-to-create-successful-multichannel-product-pages\/\" target=\"_blank\">How to Create Successful Multichannel Product Pages.<\/a>&#8221;<\/p>\n<h2><strong>Why Multichannel Content Matters<\/strong><\/h2>\n<p>Online retailers have different content requirements. When considering whether it makes sense to customize your content for each retailer&#8217;s website, keep in mind that even if most of your sales come from <strong>Walmart<\/strong>, potential customers are most likely viewing your content on other sites as well. Consider these statistics:<img loading=\"lazy\" class=\"alignright size-medium wp-image-16420\" title=\"product-page-logo-draft2\" src=\"http:\/\/content26.com\/wp-content\/uploads\/2012\/11\/product-page-logo-draft2-300x254.jpg\" alt=\"\" width=\"159\" height=\"134\" srcset=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2012\/11\/product-page-logo-draft2-300x254.jpg 300w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2012\/11\/product-page-logo-draft2-440x373.jpg 440w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2012\/11\/product-page-logo-draft2-462x391.jpg 462w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2012\/11\/product-page-logo-draft2.jpg 645w\" sizes=\"(max-width: 159px) 100vw, 159px\" \/><\/p>\n<ul>\n<li>A study of shoppers across 32 online retailers found impulse purchases are decreasing and comparison shopping is increasing (<strong><a title=\"Web Shoppers Show a Cautious Trend\" href=\"http:\/\/www.nytimes.com\/2011\/04\/04\/technology\/04drill.html\" target=\"_blank\">New York Times<\/a><\/strong>, 2011)<\/li>\n<li>95 percent of online shoppers visit at least two websites before making a purchase, while 51 percent visit four or more (<strong><a title=\"Comparison shopping is a way of life\" href=\"http:\/\/www.e-tailing.com\/content\/wp-content\/uploads\/2009\/12\/winbuyer_102209_brief.pdf\" target=\"_blank\">e-tailing group<\/a><\/strong>, 2009)<\/li>\n<li><strong>Google<\/strong> and <strong>Amazon<\/strong> are the top two destinations for product research (<strong><a title=\"Top 10 resources of researching a product or service \" href=\"http:\/\/www.internetretailer.com\/trends\/consumers\/\" target=\"_blank\">Internet Retailer<\/a><\/strong>, 2012)<\/li>\n<\/ul>\n<div style=\"margin-left: 75px; margin-top: 10px;\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/qVVz8uRqlVA\" frameborder=\"0\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today we&#8217;re bringing you the first of five video excerpts from our recent content26 webinar &#8220;How to Create Successful Multichannel&#8230;<\/p>\n","protected":false},"author":21,"featured_media":25523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[909,1411,875,1067],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"How to Provide Outstanding Content Anytime, Anywhere [webinar clip]\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Provide Outstanding Content Anytime, Anywhere [webinar clip] | content26\" \/>\n<meta property=\"og:description\" content=\"How to Provide Outstanding Content Anytime, Anywhere [webinar clip]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/\" \/>\n<meta property=\"og:site_name\" content=\"content26\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-16T21:17:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-14T19:19:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/product-page-blue.png\" \/>\n\t<meta property=\"og:image:width\" content=\"666\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trinity Hartman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\",\"name\":\"content26\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"contentUrl\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"width\":274,\"height\":63,\"caption\":\"content26\"},\"image\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"name\":\"content26\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/product-page-blue.png\",\"contentUrl\":\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/product-page-blue.png\",\"width\":666,\"height\":666},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#webpage\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/\",\"name\":\"How to Provide Outstanding Content Anytime, Anywhere [webinar clip] | content26\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#primaryimage\"},\"datePublished\":\"2012-11-16T21:17:49+00:00\",\"dateModified\":\"2017-02-14T19:19:30+00:00\",\"description\":\"How to Provide Outstanding Content Anytime, Anywhere [webinar clip]\",\"breadcrumb\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"How to Provide Outstanding Content Anytime, Anywhere [webinar clip]\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#webpage\"},\"author\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/e3e78ec28eaf532b3b286ed9d3bac584\"},\"headline\":\"How to Provide Outstanding Content Anytime, Anywhere [webinar clip]\",\"datePublished\":\"2012-11-16T21:17:49+00:00\",\"dateModified\":\"2017-02-14T19:19:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#webpage\"},\"wordCount\":138,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"image\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/product-page-blue.png\",\"keywords\":[\"Content Strategy\",\"Multichannel\",\"Product Detail Page\",\"Webinar\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/e3e78ec28eaf532b3b286ed9d3bac584\",\"name\":\"Trinity Hartman\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aac4925b5b0ac9dcf7b4e2c943bef9ee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aac4925b5b0ac9dcf7b4e2c943bef9ee?s=96&d=mm&r=g\",\"caption\":\"Trinity Hartman\"},\"description\":\"A former cheesehead, Trinity\u2019s writing career has taken her from the Northwest to Europe and back again. She joined content26 in 2011.\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/author\/trinity\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"How to Provide Outstanding Content Anytime, Anywhere [webinar clip]","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/","og_locale":"en_US","og_type":"article","og_title":"How to Provide Outstanding Content Anytime, Anywhere [webinar clip] | content26","og_description":"How to Provide Outstanding Content Anytime, Anywhere [webinar clip]","og_url":"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/","og_site_name":"content26","article_published_time":"2012-11-16T21:17:49+00:00","article_modified_time":"2017-02-14T19:19:30+00:00","og_image":[{"width":666,"height":666,"url":"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/product-page-blue.png","type":"image\/png"}],"twitter_misc":{"Written by":"Trinity Hartman","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/987654321.space\/c26_dev\/#organization","name":"content26","url":"https:\/\/987654321.space\/c26_dev\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/#logo","inLanguage":"en-US","url":"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png","contentUrl":"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png","width":274,"height":63,"caption":"content26"},"image":{"@id":"https:\/\/987654321.space\/c26_dev\/#logo"}},{"@type":"WebSite","@id":"https:\/\/987654321.space\/c26_dev\/#website","url":"https:\/\/987654321.space\/c26_dev\/","name":"content26","description":"","publisher":{"@id":"https:\/\/987654321.space\/c26_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#primaryimage","inLanguage":"en-US","url":"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/product-page-blue.png","contentUrl":"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/product-page-blue.png","width":666,"height":666},{"@type":"WebPage","@id":"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#webpage","url":"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/","name":"How to Provide Outstanding Content Anytime, Anywhere [webinar clip] | content26","isPartOf":{"@id":"https:\/\/987654321.space\/c26_dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#primaryimage"},"datePublished":"2012-11-16T21:17:49+00:00","dateModified":"2017-02-14T19:19:30+00:00","description":"How to Provide Outstanding Content Anytime, Anywhere [webinar clip]","breadcrumb":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"How to Provide Outstanding Content Anytime, Anywhere [webinar clip]"}]},{"@type":"Article","@id":"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#article","isPartOf":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#webpage"},"author":{"@id":"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/e3e78ec28eaf532b3b286ed9d3bac584"},"headline":"How to Provide Outstanding Content Anytime, Anywhere [webinar clip]","datePublished":"2012-11-16T21:17:49+00:00","dateModified":"2017-02-14T19:19:30+00:00","mainEntityOfPage":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#webpage"},"wordCount":138,"commentCount":0,"publisher":{"@id":"https:\/\/987654321.space\/c26_dev\/#organization"},"image":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#primaryimage"},"thumbnailUrl":"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/product-page-blue.png","keywords":["Content Strategy","Multichannel","Product Detail Page","Webinar"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/987654321.space\/c26_dev\/blog\/how-to-provide-outstanding-content-anytime-anywhere\/#respond"]}]},{"@type":"Person","@id":"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/e3e78ec28eaf532b3b286ed9d3bac584","name":"Trinity Hartman","image":{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/aac4925b5b0ac9dcf7b4e2c943bef9ee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aac4925b5b0ac9dcf7b4e2c943bef9ee?s=96&d=mm&r=g","caption":"Trinity Hartman"},"description":"A former cheesehead, Trinity\u2019s writing career has taken her from the Northwest to Europe and back again. She joined content26 in 2011.","url":"https:\/\/987654321.space\/c26_dev\/blog\/author\/trinity\/"}]}},"_links":{"self":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/16586"}],"collection":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/comments?post=16586"}],"version-history":[{"count":25,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/16586\/revisions"}],"predecessor-version":[{"id":25524,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/16586\/revisions\/25524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/media\/25523"}],"wp:attachment":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/media?parent=16586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/categories?post=16586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/tags?post=16586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}