{"id":16899,"date":"2012-12-11T11:41:59","date_gmt":"2012-12-11T19:41:59","guid":{"rendered":"http:\/\/content26.com\/?p=16899"},"modified":"2017-02-14T11:19:29","modified_gmt":"2017-02-14T19:19:29","slug":"for-better-or-worse-how-content-shapes-the-user-experience","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/for-better-or-worse-how-content-shapes-the-user-experience\/","title":{"rendered":"For Better or Worse: How Content Shapes the User Experience"},"content":{"rendered":"

\"Convert\"Be sure to check out content26<\/strong> co-founder Mark White’s guest post on UX Booth<\/strong>. Mark hones in on how product page content shapes the online shopping experience.<\/p>\n

In this era of rampant online shopping, brands still need to spend money on sexy, Mad Men<\/em>-style content, but that doesn’t mean they can afford to ignore their product-detail pages. Manufacturers who create enhanced product descriptions win over customers … and are more likely to make the sale.<\/p>\n

“My experience shows that manufacturers who take control of their product pages on retail sites benefit from higher conversion rates (10-35%) than manufacturers that leave the content in the hands of their retailers,” Mark notes.<\/p>\n

You can read Mark White’s full post at uxbooth.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Be sure to check out content26 co-founder Mark White’s guest post on UX Booth. Mark hones in on how product…<\/p>\n","protected":false},"author":21,"featured_media":14332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[27,875,630,1065],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n