{"id":16950,"date":"2012-12-20T12:00:27","date_gmt":"2012-12-20T20:00:27","guid":{"rendered":"http:\/\/content26.com\/?p=16950"},"modified":"2017-02-14T11:19:29","modified_gmt":"2017-02-14T19:19:29","slug":"the-store-as-showroom","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/the-store-as-showroom\/","title":{"rendered":"The Store As Showroom"},"content":{"rendered":"

Online stores still haven’t figured out how to replace the in-store experience. That’s why there’s a trend among Internet-only retailers to open their own physical stores, according to an article in the New York Times<\/strong>.<\/p>\n

Andy Dunn, founder of the Internet clothier Bonobos<\/strong>, admits that he scorned the brick-and-mortar concept early on. But he told the New York Times he’s recently had a change of heart, opening a Bonobos store in Manhattan so that customers could feel the fabrics, try on the clothes, and get advice from salesclerks.<\/p>\n

Yet the stores being opened by online retailers such as Piperlime and Warby Parker feel nothing like a traditional retail store. The new breed of brick-and-mortar store fully embraces “the store as a showroom.”<\/p>\n

Even though e-commerce is where the growth is occurring, “that doesn’t mean the offline world is going away\u2014it just means it’s changing,” Dunn told the newspaper.<\/p>\n

You can read more about online retailers opening brick-and-mortar stores at nyt.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Online stores still haven’t figured out how to replace the in-store experience. That’s why there’s a trend among Internet-only retailers…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[444,715],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n