{"id":16977,"date":"2012-12-27T13:00:58","date_gmt":"2012-12-27T21:00:58","guid":{"rendered":"http:\/\/content26.com\/?p=16977"},"modified":"2017-02-22T11:13:15","modified_gmt":"2017-02-22T19:13:15","slug":"advice-for-small-etailers-focus-on-content","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/advice-for-small-etailers-focus-on-content\/","title":{"rendered":"Advice for Small E-tailers: Focus on Content"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>How can small online retailers compete with the big players like <strong>Amazon<\/strong> and <strong>Dell<\/strong>? <strong>Practical eCommerce<\/strong> offers some advice for specialty retailers as they start the new year.<\/p>\n<ol>\n<li>Treat your customers better<\/li>\n<li>Focus on mobile<\/li>\n<li>Integrate video<\/li>\n<li>Improve your email marketing<\/li>\n<li>Reduce your reliance on search engines<\/li>\n<\/ol>\n<p>While those tips seem like common sense, I&#8217;d like to add that it would also behoove small retailers to take a close look at what they can do to improve their site content. Do they offer unique product descriptions to help their site stand out from the competition? Do they give shoppers enough information on the product page to confidently make a purchase? Are they making good use of product images and other visual elements?<\/p>\n<p>For those in need of a refresher on how to improve e-commerce content, here&#8217;s an infographic that shows the <a title=\"Enhanced product page infographic\" href=\"http:\/\/content26.com\/blog\/product-comparison-chart-infographic\/\" target=\"_blank\">main elements of a product page<\/a>.<\/p>\n<blockquote><p>You can read more about what small online retailers can do to improve their business prospects at <a title=\"5 New Year's resolutions for small online retailers\" href=\"http:\/\/www.practicalecommerce.com\/articles\/3861-5-New-Year-s-Resolutions-for-Small-Online-Retailers\" target=\"_blank\">practicalecommerce.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; How can small online retailers compete with the big players like Amazon and Dell? Practical eCommerce offers some advice&#8230;<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1334,563,875,14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Advice for Small E-tailers: Focus on Content\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/advice-for-small-etailers-focus-on-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advice for Small E-tailers: Focus on Content | content26\" \/>\n<meta property=\"og:description\" content=\"Advice for Small E-tailers: Focus on 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