{"id":17293,"date":"2013-01-22T14:08:51","date_gmt":"2013-01-22T22:08:51","guid":{"rendered":"http:\/\/content26.com\/?p=17293"},"modified":"2017-02-14T11:19:28","modified_gmt":"2017-02-14T19:19:28","slug":"not-all-product-videos-are-created-equal","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/","title":{"rendered":"Not All Product Videos Are Created Equal"},"content":{"rendered":"<p>Before commissioning your next product video, spend some time researching the various ways other companies are using product videos on their sites. <strong>Econsultancy <\/strong>found some helpful examples:<\/p>\n<ul>\n<li>Video offering personalized advice about a product<\/li>\n<li>Instructional video<\/li>\n<li>Video offering guidance on selecting a product<\/li>\n<li>Video offering information about a product category<\/li>\n<li>Simple product video<\/li>\n<li>Detailed product description video<\/li>\n<li>Video offering after-sales advice<\/li>\n<\/ul>\n<p>If you&#8217;re selling a product loaded with specialized features, it might make sense to create an instructional video. Or if your return rates are high, consider offering after-sales advice on how to properly use the product.<\/p>\n<blockquote><p>You can read more about product videos at <a title=\"Eight different ways of using product videos in e-commerce\" href=\"http:\/\/econsultancy.com\/us\/blog\/61857-eight-different-ways-of-using-product-videos-in-ecommerce\" target=\"_blank\">econsultancy.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Before commissioning your next product video, spend some time researching the various ways other companies are using product videos on&#8230;<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1334,14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Not All Product Videos Are Created Equal\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Not All Product Videos Are Created Equal | content26\" \/>\n<meta property=\"og:description\" content=\"Not All Product Videos Are Created Equal\" \/>\n<meta property=\"og:url\" content=\"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/\" \/>\n<meta property=\"og:site_name\" content=\"content26\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-22T22:08:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-14T19:19:28+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trinity Hartman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\",\"name\":\"content26\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"contentUrl\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"width\":274,\"height\":63,\"caption\":\"content26\"},\"image\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"name\":\"content26\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#webpage\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/\",\"name\":\"Not All Product Videos Are Created Equal | content26\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\"},\"datePublished\":\"2013-01-22T22:08:51+00:00\",\"dateModified\":\"2017-02-14T19:19:28+00:00\",\"description\":\"Not All Product Videos Are Created Equal\",\"breadcrumb\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Not All Product Videos Are Created Equal\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#webpage\"},\"author\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/e3e78ec28eaf532b3b286ed9d3bac584\"},\"headline\":\"Not All Product Videos Are Created Equal\",\"datePublished\":\"2013-01-22T22:08:51+00:00\",\"dateModified\":\"2017-02-14T19:19:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#webpage\"},\"wordCount\":114,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"keywords\":[\"Content Best Practices\",\"Video\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/e3e78ec28eaf532b3b286ed9d3bac584\",\"name\":\"Trinity Hartman\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aac4925b5b0ac9dcf7b4e2c943bef9ee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aac4925b5b0ac9dcf7b4e2c943bef9ee?s=96&d=mm&r=g\",\"caption\":\"Trinity Hartman\"},\"description\":\"A former cheesehead, Trinity\u2019s writing career has taken her from the Northwest to Europe and back again. She joined content26 in 2011.\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/author\/trinity\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"Not All Product Videos Are Created Equal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/","og_locale":"en_US","og_type":"article","og_title":"Not All Product Videos Are Created Equal | content26","og_description":"Not All Product Videos Are Created Equal","og_url":"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/","og_site_name":"content26","article_published_time":"2013-01-22T22:08:51+00:00","article_modified_time":"2017-02-14T19:19:28+00:00","twitter_misc":{"Written by":"Trinity Hartman","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/987654321.space\/c26_dev\/#organization","name":"content26","url":"https:\/\/987654321.space\/c26_dev\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/#logo","inLanguage":"en-US","url":"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png","contentUrl":"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png","width":274,"height":63,"caption":"content26"},"image":{"@id":"https:\/\/987654321.space\/c26_dev\/#logo"}},{"@type":"WebSite","@id":"https:\/\/987654321.space\/c26_dev\/#website","url":"https:\/\/987654321.space\/c26_dev\/","name":"content26","description":"","publisher":{"@id":"https:\/\/987654321.space\/c26_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#webpage","url":"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/","name":"Not All Product Videos Are Created Equal | content26","isPartOf":{"@id":"https:\/\/987654321.space\/c26_dev\/#website"},"datePublished":"2013-01-22T22:08:51+00:00","dateModified":"2017-02-14T19:19:28+00:00","description":"Not All Product Videos Are Created Equal","breadcrumb":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Not All Product Videos Are Created Equal"}]},{"@type":"Article","@id":"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#article","isPartOf":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#webpage"},"author":{"@id":"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/e3e78ec28eaf532b3b286ed9d3bac584"},"headline":"Not All Product Videos Are Created Equal","datePublished":"2013-01-22T22:08:51+00:00","dateModified":"2017-02-14T19:19:28+00:00","mainEntityOfPage":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#webpage"},"wordCount":114,"commentCount":0,"publisher":{"@id":"https:\/\/987654321.space\/c26_dev\/#organization"},"keywords":["Content Best Practices","Video"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/987654321.space\/c26_dev\/blog\/not-all-product-videos-are-created-equal\/#respond"]}]},{"@type":"Person","@id":"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/e3e78ec28eaf532b3b286ed9d3bac584","name":"Trinity Hartman","image":{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/aac4925b5b0ac9dcf7b4e2c943bef9ee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aac4925b5b0ac9dcf7b4e2c943bef9ee?s=96&d=mm&r=g","caption":"Trinity Hartman"},"description":"A former cheesehead, Trinity\u2019s writing career has taken her from the Northwest to Europe and back again. She joined content26 in 2011.","url":"https:\/\/987654321.space\/c26_dev\/blog\/author\/trinity\/"}]}},"_links":{"self":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/17293"}],"collection":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/comments?post=17293"}],"version-history":[{"count":12,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/17293\/revisions"}],"predecessor-version":[{"id":24688,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/17293\/revisions\/24688"}],"wp:attachment":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/media?parent=17293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/categories?post=17293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/tags?post=17293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}