{"id":17550,"date":"2013-02-11T10:01:52","date_gmt":"2013-02-11T18:01:52","guid":{"rendered":"http:\/\/content26.com\/?p=17550"},"modified":"2017-02-14T11:19:28","modified_gmt":"2017-02-14T19:19:28","slug":"rei-uses-social-video-to-connect-fans-to-products","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/rei-uses-social-video-to-connect-fans-to-products\/","title":{"rendered":"REI Uses Social Video to Connect Fans to Products"},"content":{"rendered":"
\"REI-large_image\"

REI went above and beyond to connect customers to product recommendations.<\/p><\/div>\n

REI<\/strong> recently launched a social media campaign aimed at giving advice to customers looking for advice about outdoorsy gifts for their loved ones.<\/p>\n

Customers submitted requests for gift giving advice via Twitter<\/strong>, using the hash tag #giftpicks. REI then created 90 short videos where store employees responded to those questions with their favorite gear. The turnaround time? One week.<\/p>\n

Word of Mouth Marketing Association<\/strong>, which reported on the campaign, says the video responses were thoughtful, humorous, and worth the effort in terms of web traffic and customer engagement.<\/p>\n

You can read more about REI’s #giftpicks project at womma.org<\/a>.<\/p><\/blockquote>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

REI recently launched a social media campaign aimed at giving advice to customers looking for advice about outdoorsy gifts for…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1409,1402,775],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n