{"id":17868,"date":"2013-03-21T11:40:51","date_gmt":"2013-03-21T18:40:51","guid":{"rendered":"http:\/\/content26.com\/?p=17868"},"modified":"2017-02-21T15:07:41","modified_gmt":"2017-02-21T23:07:41","slug":"building-the-future-of-content-one-chunk-at-a-time","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/building-the-future-of-content-one-chunk-at-a-time\/","title":{"rendered":"Building the Future of Content, One Chunk at a Time"},"content":{"rendered":"

Content, multichannel, and convergence. If your paycheck depends on keeping your product-marketing strategy ahead of the curve at product launch and your budget below it, these are days, and those are words, that are undoubtedly trying your soul.<\/p>\n

\"content-everywhere-lg\"I was recently introduced to Sara Wachter-Boettcher and her book Content Everywhere: Strategy and Structure for Future-Ready Content<\/i>, through an interview my colleague Trinity Hartman conducted on Content Ping<\/strong><\/a>. Sara is a content strategist and consultant who takes the long view of content and calls for a radical shift in how we conceive of, produce, and store content.<\/p>\n

I have a lot of must reads on my shelf, but Content Everywhere<\/i> is on my shortlist of absolutely must reads for anyone who manages or produces marketing content and for anyone who wants to tackle the growing challenge of how to efficiently produce content that can address your multichannel needs.<\/p>\n

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Must Reads for Content Managers
and Producers<\/h2>\n