{"id":18360,"date":"2013-06-24T10:34:16","date_gmt":"2013-06-24T17:34:16","guid":{"rendered":"http:\/\/content26.com\/?p=18360"},"modified":"2017-02-14T11:19:25","modified_gmt":"2017-02-14T19:19:25","slug":"what-is-a-products-digital-package","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/what-is-a-products-digital-package\/","title":{"rendered":"What is a Product’s “Digital Package”?"},"content":{"rendered":"
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In June 2012, I was a speaker at RetailNet Group<\/strong>‘s 5th Click Conference in Boston. The attendees primarily represented consumer packaged goods (CPG) companies and a few retailers. It was there that I first heard the term “digital box,” a reference to a brand’s product information that sat on its retail product pages. In other words, the “digital box” was the virtual equivalent of its brick-and-mortar cardboard box.<\/p>\n
The phrase made sense, and since then we’ve advised hundreds of companies on why controlling their products’ “digital boxes” would increase sales and extend their brand awareness. But since the term “digital box” sounds more like a cable box or DVR, we’ve begun using the phrase “digital package.” So here’s our advice:<\/p>\n
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To sell products online, take control of your “digital package” for those products.<\/li>\n<\/ul>\n
![\"digital-shelf\"](\"http:\/\/content26.com\/wp-content\/uploads\/2013\/05\/digital-shelf-small.png\")
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