{"id":18898,"date":"2013-04-10T12:36:29","date_gmt":"2013-04-10T19:36:29","guid":{"rendered":"http:\/\/content26.com\/?p=18898"},"modified":"2017-02-21T15:04:51","modified_gmt":"2017-02-21T23:04:51","slug":"merchandising-vs-marketing-length","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/merchandising-vs-marketing-length\/","title":{"rendered":"Merchandising vs. Marketing: Length"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-18923\" alt=\"c26-marketing-vs-merchandising-part2\" src=\"http:\/\/content26.com\/wp-content\/uploads\/2013\/04\/c26-marketing-vs-merchandising-part2.jpg\" width=\"436\" height=\"380\" srcset=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2013\/04\/c26-marketing-vs-merchandising-part2.jpg 436w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2013\/04\/c26-marketing-vs-merchandising-part2-300x261.jpg 300w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/p>\n<p>Good marketing will be designed to attract and hold the viewer&#8217;s attention&#8211;for about 10 seconds. If marketing content takes much longer than that to read, chances are it needs an aggressive edit. Merchandising, on the other hand, should definitely take longer than 10 seconds to read; should in fact encourage consumers to pay close attention.<\/p>\n<p>Put another way, marketing is all about <a title=\"Stick, drive, convert: Just do it!\" href=\"http:\/\/content26.com\/blog\/stick-drive-convert-just-do-it\/\" target=\"_blank\">stick and drive<\/a>, while merchandising is about <a title=\"Stick, drive, convert: Designing product pages that sell\" href=\"http:\/\/content26.com\/blog\/stick-drive-convert-designing-product-pages-that-sell\/\" target=\"_blank\">converting<\/a>.<\/p>\n<p>Check out our <a title=\"Merchandising vs. marketing: sick\" href=\"http:\/\/content26.com\/blog\/merchandising-vs-marketing-sick\/\" target=\"_blank\">first merchandising vs. marketing comic<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good marketing will be designed to attract and hold the viewer&#8217;s attention&#8211;for about 10 seconds. If marketing content takes much&#8230;<\/p>\n","protected":false},"author":28,"featured_media":25493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1343,875],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Merchandising vs. Marketing: Length\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/merchandising-vs-marketing-length\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchandising vs. Marketing: Length | content26\" \/>\n<meta property=\"og:description\" content=\"Merchandising vs. Marketing: Length\" \/>\n<meta property=\"og:url\" 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