{"id":19674,"date":"2013-05-22T10:00:45","date_gmt":"2013-05-22T17:00:45","guid":{"rendered":"http:\/\/content26.com\/?p=19674"},"modified":"2017-02-14T11:19:26","modified_gmt":"2017-02-14T19:19:26","slug":"the-digital-age-requires-companies-to-broaden","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/the-digital-age-requires-companies-to-broaden\/","title":{"rendered":"The Digital Age Requires Companies to Broaden"},"content":{"rendered":"

UX Booth<\/strong> editor Marli Mesibov reached out to several of the speakers at the content strategist conference Confab next month. One of the speakers, Jonathan Kahn, will discuss how forming a content strategy “is just one piece of the challenge of digital transformation.”\"c26-ropo\"<\/p>\n

Alongside discussions about creating content that makes sense in the Digital Age, companies need to re-think basic business models, organizational structure, and the product development process. This can result in a very different approach to both doing business and creating content, an approach that oftentimes pushes content strategists (and the people they work with) outside their comfort zones, Kahn notes.<\/p>\n

“To make our organizations sustainable, we need to change culture in a way that’s broader than content strategy, incorporating practices we know little about: service design, agile development, and cross-functional teams,” he says.<\/p>\n

You can read more about Kahn and other upcoming Confab speakers at uxbooth.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

UX Booth editor Marli Mesibov reached out to several of the speakers at the content strategist conference Confab next month….<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[909,1065],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n