{"id":19775,"date":"2013-05-31T11:00:55","date_gmt":"2013-05-31T18:00:55","guid":{"rendered":"http:\/\/content26.com\/?p=19775"},"modified":"2017-02-14T11:19:26","modified_gmt":"2017-02-14T19:19:26","slug":"retailers-increasing-conversion-rates-with-instagram-photos","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/retailers-increasing-conversion-rates-with-instagram-photos\/","title":{"rendered":"Retailers Increasing Conversion Rates with Instagram Photos"},"content":{"rendered":"<div id=\"attachment_4372\" style=\"width: 310px\" class=\"wp-caption alignright\"><img aria-describedby=\"caption-attachment-4372\" loading=\"lazy\" class=\"size-medium wp-image-4372\" alt=\"Converse_product-page-example\" src=\"http:\/\/content26.com\/wp-content\/uploads\/2011\/09\/Converse_product-page-example-300x244.jpg\" width=\"300\" height=\"244\" srcset=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2011\/09\/Converse_product-page-example-300x244.jpg 300w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2011\/09\/Converse_product-page-example-1024x834.jpg 1024w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2011\/09\/Converse_product-page-example-440x358.jpg 440w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2011\/09\/Converse_product-page-example-883x720.jpg 883w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2011\/09\/Converse_product-page-example-462x376.jpg 462w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2011\/09\/Converse_product-page-example.jpg 1103w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-4372\" class=\"wp-caption-text\">Social commerce campaigns use user-generated photos on sites like Instagram to get beyond standard product images.<\/p><\/div>\n<p>Product images from the photo-sharing site <strong>Instagram<\/strong> are showing up on retailer websites, helping boost conversion rates.\u00a0<strong>Coach<\/strong>, <strong>Teva<\/strong>, <strong>lululemon<\/strong>,<strong>\u00a0<\/strong>and <strong>Threadless<\/strong> are just some of the sites that have begun using a service called <strong>Olapic<\/strong> to sort through and vet the Instagram submissions as well as analyze the data.<\/p>\n<p>Initial results of this social commerce experiment are impressive: clients reportedly saw an increase of 5 to 7 percent in conversion rates from displaying user-generated photos. Olapic also found that &#8220;shoppers who interact with a real person&#8217;s photo on the site convert at 2 to 3 times higher than the shopper average,&#8221; according to a blog post in <strong>TechCrunch<\/strong>.<\/p>\n<p>Lululemon reportedly generated 26,000 photos when it ran an Instagram campaign last fall called #TheSweatLife.<\/p>\n<p>\u201cOur partners are telling us they\u2019re\u00a0receiving\u00a0a lot of comments and emails that [consumers are] super pysched to be a part of the brand,\u201d Olapic founder Jose de Cabo told TechCrunch.<\/p>\n<blockquote><p>You can read more about Instragram&#8217;s use on e-commerce sites at <a title=\"Dozens of top e-commerce retailers find it pays to put Instagram photos on their sites\" href=\"http:\/\/techcrunch.com\/2013\/05\/24\/dozens-of-top-e-commerce-retailers-find-it-pays-to-put-customers-instagram-photos-on-their-sites\/\" target=\"_blank\">techcrunch.com<\/a>.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product images from the photo-sharing site Instagram are showing up on retailer websites, helping boost conversion rates.\u00a0Coach, Teva, lululemon,\u00a0and Threadless&#8230;<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[75,1406,733],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Retailers Increasing Conversion Rates with Instagram Photos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/retailers-increasing-conversion-rates-with-instagram-photos\/\" \/>\n<meta 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