{"id":20003,"date":"2013-07-03T15:58:43","date_gmt":"2013-07-03T22:58:43","guid":{"rendered":"http:\/\/content26.com\/?p=20003"},"modified":"2017-02-21T15:02:14","modified_gmt":"2017-02-21T23:02:14","slug":"marketing-doesnt-sell-products","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/marketing-doesnt-sell-products\/","title":{"rendered":"Marketing Doesn’t Sell Products"},"content":{"rendered":"

A contentious statement to some, but the absolute truth\u00a0when it comes to content. Brands need to develop good product content and<\/em> good marketing content in order to sell their products and keep customers coming back.\"Convert\"<\/p>\n

In a recent guest post for\u00a0Salsify<\/strong><\/a>, I summarized the imperatives of content creation explained in our Stick, Drive, Convert<\/em> series. Basically, companies will benefit from thinking about three separate pieces of content creation: branding, calls to action, and product-detail content.<\/p>\n

I also walked brands through the benefits of developing content, basic and enhanced, for multiple channels. Next week, my colleague Trinity will talk about some specific considerations for improving product pages.<\/p>\n","protected":false},"excerpt":{"rendered":"

A contentious statement to some, but the absolute truth\u00a0when it comes to content. Brands need to develop good product content…<\/p>\n","protected":false},"author":28,"featured_media":14332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1411,875],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n