{"id":20304,"date":"2013-07-24T14:30:34","date_gmt":"2013-07-24T21:30:34","guid":{"rendered":"http:\/\/content26.com\/?p=20304"},"modified":"2017-02-14T11:19:25","modified_gmt":"2017-02-14T19:19:25","slug":"wayfair-sends-shoppers-elsewhere","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/wayfair-sends-shoppers-elsewhere\/","title":{"rendered":"Wayfair Sends Shoppers Elsewhere"},"content":{"rendered":"

\"c26-ropo\"Wayfair<\/strong> has found a way to make money from shoppers who use the site for product research. The home decor retailer has cut deals with brick-and-mortar stores. If you find a dining room table you like while visiting Wayfair, it will tell you which stores nearby carry the product. Each time an online shopper uses the site’s Get It Near Me<\/a> feature, Wayfair gets a cost-per-click of 75 cents.<\/p>\n

The behavior Wayfair is cashing in on is referred to in industry jargon as “webrooming,” according to an article in Forbes<\/strong>. It’s the idea that when buying expensive items, shoppers will check out the options online, but ultimately buy at a brick-and-mortar store. The trend is the opposite of showrooming, where shoppers use brick-and-mortar stores to test-drive products but ultimately buy them for less money online.<\/p>\n

“We’re very much aware of the channel conflict between suppliers and brands,” Mike O’Hanlon, vice-president of business development at Wayfair, told Forbes. “If we can make them part of an ecosystem where we’re driving traffic to local stores, that’s a good thing for our relationships with suppliers.”<\/p>\n

You can read more about webrooming at forbes.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Wayfair has found a way to make money from shoppers who use the site for product research. The home decor…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[444,715],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n