{"id":20383,"date":"2013-08-08T14:06:02","date_gmt":"2013-08-08T21:06:02","guid":{"rendered":"http:\/\/content26.com\/?p=20383"},"modified":"2017-02-14T11:19:25","modified_gmt":"2017-02-14T19:19:25","slug":"content-and-commerce-tracking-goes-offlin","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/content-and-commerce-tracking-goes-offlin\/","title":{"rendered":"More Content and Commerce; Tracking Goes Offline"},"content":{"rendered":"<p>Joining the content and commerce ranks, <strong>Food52, <\/strong>a community cooking website, <a title=\"Food52 sees cooking as perfect mix of content and commerce\" href=\"http:\/\/gigaom.com\/2013\/08\/06\/in-launch-of-new-shop-food52-sees-cooking-as-the-perfect-mix-of-content-and-commerce\/\" target=\"_blank\">launched a shop<\/a> this week. <strong>Provisions<\/strong> sells (what else?) cooking supplies and ingredients. Adding retail to a successful content site, rather than adding content to a successful retail site, is a less common course. But will a crowdsourced cooking advice and recipe site prove to be a strong platform for niche retail? Perhaps.<\/p>\n<p>In large-retailer news, I just watched a short <strong>Bloomberg TV<\/strong> interview with the CEO of <strong>Euclid Analytics<\/strong> about <a title=\"Using big data to provide retailers big info\" href=\"http:\/\/www.bloomberg.com\/video\/using-big-data-to-provide-retailers-big-info-sZ8RamuyShagOCo3fxqZCw.html\" target=\"_blank\">tracking smartphone-carrying shoppers in stores<\/a>. Euclid&#8217;s service offers retailers a comprehensive picture of foot traffic, bounce rates, and time spent in specific areas of a store.<\/p>\n<p>Not immediately obvious: anyone with a smartphone is trackable, regardless of if they choose to connect to in-store Wi-Fi. As the interviewer said:\u00a0&#8220;mobile allows brick-and-mortar retailers to start to get the data advantages that websites have had for the last five or ten years.&#8221;<\/p>\n<p>Here&#8217;s a screenshot from the interview explaining how the technology works. Note the use of &#8220;anonymous&#8221;; Euclid <a title=\"Euclid pushes ahead with offline retail analytics\" href=\"http:\/\/streetfightmag.com\/2013\/07\/18\/privacy-hawks-in-tow-euclid-steams-ahead-with-offline-customer-analytics\/\" target=\"_blank\">knows they have major privacy concerns to address<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-20392\" alt=\"Euclid's mobile tracking service explained\" src=\"http:\/\/content26.com\/wp-content\/uploads\/2013\/08\/euclid-screenshot.png\" width=\"500\" height=\"286\" srcset=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2013\/08\/euclid-screenshot.png 500w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2013\/08\/euclid-screenshot-300x171.png 300w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2013\/08\/euclid-screenshot-440x251.png 440w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2013\/08\/euclid-screenshot-462x264.png 462w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joining the content and commerce ranks, Food52, a community cooking website, launched a shop this week. Provisions sells (what else?)&#8230;<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[902,548],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"More Content and Commerce; Tracking Goes Offline\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/content-and-commerce-tracking-goes-offlin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Content and Commerce; Tracking Goes Offline | content26\" \/>\n<meta property=\"og:description\" content=\"More Content and Commerce; Tracking Goes Offline\" \/>\n<meta property=\"og:url\" content=\"https:\/\/987654321.space\/c26_dev\/blog\/content-and-commerce-tracking-goes-offlin\/\" \/>\n<meta property=\"og:site_name\" content=\"content26\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-08T21:06:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-14T19:19:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/content26.com\/wp-content\/uploads\/2013\/08\/euclid-screenshot.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Augustin Kendall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\",\"name\":\"content26\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"contentUrl\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"width\":274,\"height\":63,\"caption\":\"content26\"},\"image\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"name\":\"content26\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/content-and-commerce-tracking-goes-offlin\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/content26.com\/wp-content\/uploads\/2013\/08\/euclid-screenshot.png\",\"contentUrl\":\"http:\/\/content26.com\/wp-content\/uploads\/2013\/08\/euclid-screenshot.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/content-and-commerce-tracking-goes-offlin\/#webpage\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/content-and-commerce-tracking-goes-offlin\/\",\"name\":\"More Content and Commerce; 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