{"id":20812,"date":"2013-10-10T13:56:27","date_gmt":"2013-10-10T20:56:27","guid":{"rendered":"http:\/\/content26.com\/?p=20812"},"modified":"2017-02-14T11:19:24","modified_gmt":"2017-02-14T19:19:24","slug":"what-to-do-with-all-that-big-data","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/","title":{"rendered":"What To Do with All That Big Data"},"content":{"rendered":"<p>The <strong>Conductor<\/strong> Blog calls our attention to the <a title=\"Big data is not big data unless you give it actionable insight\" href=\"http:\/\/www.conductor.com\/blog\/2013\/10\/big-data-is-not-big-data-unless-it-gives-you-actionable-insight\/\" target=\"_blank\">real purpose of big data<\/a>: providing actionable insights.<\/p>\n<p>A newish trend in business, big data as a concept has charmed marketers and strategists alike. But numbers for the sake of numbers doesn&#8217;t a strategy make. Conductor provides a perfect example of how to use those numbers. An app called IdealSeat maps foul balls at stadiums and advises you on where to sit for the best chance of catching a foul.<\/p>\n<p>Closer to home, big data is valuable for identifying keyword trends and content opportunities. As <strong>Econsultancy<\/strong> puts it, <a title=\"Six principles of psychology which affect analytics and decision making\" href=\"http:\/\/econsultancy.com\/us\/blog\/63561-six-principles-of-psychology-which-affect-analytics-and-decision-making\" target=\"_blank\">use big data to create a story<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Conductor Blog calls our attention to the real purpose of big data: providing actionable insights. A newish trend in&#8230;<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1102],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"What To Do with All That Big Data\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What To Do with All That Big Data | content26\" \/>\n<meta property=\"og:description\" content=\"What To Do with All That Big Data\" \/>\n<meta property=\"og:url\" content=\"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/\" \/>\n<meta property=\"og:site_name\" content=\"content26\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-10T20:56:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-14T19:19:24+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Augustin Kendall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\",\"name\":\"content26\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"contentUrl\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"width\":274,\"height\":63,\"caption\":\"content26\"},\"image\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"name\":\"content26\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#webpage\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/\",\"name\":\"What To Do with All That Big Data | content26\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\"},\"datePublished\":\"2013-10-10T20:56:27+00:00\",\"dateModified\":\"2017-02-14T19:19:24+00:00\",\"description\":\"What To Do with All That Big Data\",\"breadcrumb\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"What To Do with All That Big Data\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#webpage\"},\"author\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/383124e145292afb5bc0fbc0a6f034ba\"},\"headline\":\"What To Do with All That Big Data\",\"datePublished\":\"2013-10-10T20:56:27+00:00\",\"dateModified\":\"2017-02-14T19:19:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#webpage\"},\"wordCount\":111,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"keywords\":[\"Big Data\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/383124e145292afb5bc0fbc0a6f034ba\",\"name\":\"Augustin Kendall\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/461c08754b41839a0a90364db5849485?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/461c08754b41839a0a90364db5849485?s=96&d=mm&r=g\",\"caption\":\"Augustin Kendall\"},\"description\":\"Augustin joined content26 in 2011 and currently serves as the blog\u2019s managing editor. He likes to examine the descriptive elements of prescriptive grammar, enforce sometimes-arbitrary style requirements, and cook.\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/author\/augustin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"What To Do with All That Big Data","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/","og_locale":"en_US","og_type":"article","og_title":"What To Do with All That Big Data | content26","og_description":"What To Do with All That Big Data","og_url":"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/","og_site_name":"content26","article_published_time":"2013-10-10T20:56:27+00:00","article_modified_time":"2017-02-14T19:19:24+00:00","twitter_misc":{"Written by":"Augustin Kendall","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/987654321.space\/c26_dev\/#organization","name":"content26","url":"https:\/\/987654321.space\/c26_dev\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/#logo","inLanguage":"en-US","url":"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png","contentUrl":"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png","width":274,"height":63,"caption":"content26"},"image":{"@id":"https:\/\/987654321.space\/c26_dev\/#logo"}},{"@type":"WebSite","@id":"https:\/\/987654321.space\/c26_dev\/#website","url":"https:\/\/987654321.space\/c26_dev\/","name":"content26","description":"","publisher":{"@id":"https:\/\/987654321.space\/c26_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#webpage","url":"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/","name":"What To Do with All That Big Data | content26","isPartOf":{"@id":"https:\/\/987654321.space\/c26_dev\/#website"},"datePublished":"2013-10-10T20:56:27+00:00","dateModified":"2017-02-14T19:19:24+00:00","description":"What To Do with All That Big Data","breadcrumb":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"What To Do with All That Big Data"}]},{"@type":"Article","@id":"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#article","isPartOf":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#webpage"},"author":{"@id":"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/383124e145292afb5bc0fbc0a6f034ba"},"headline":"What To Do with All That Big Data","datePublished":"2013-10-10T20:56:27+00:00","dateModified":"2017-02-14T19:19:24+00:00","mainEntityOfPage":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#webpage"},"wordCount":111,"commentCount":0,"publisher":{"@id":"https:\/\/987654321.space\/c26_dev\/#organization"},"keywords":["Big Data"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/987654321.space\/c26_dev\/blog\/what-to-do-with-all-that-big-data\/#respond"]}]},{"@type":"Person","@id":"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/383124e145292afb5bc0fbc0a6f034ba","name":"Augustin Kendall","image":{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/461c08754b41839a0a90364db5849485?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/461c08754b41839a0a90364db5849485?s=96&d=mm&r=g","caption":"Augustin Kendall"},"description":"Augustin joined content26 in 2011 and currently serves as the blog\u2019s managing editor. He likes to examine the descriptive elements of prescriptive grammar, enforce sometimes-arbitrary style requirements, and cook.","url":"https:\/\/987654321.space\/c26_dev\/blog\/author\/augustin\/"}]}},"_links":{"self":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/20812"}],"collection":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/comments?post=20812"}],"version-history":[{"count":1,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/20812\/revisions"}],"predecessor-version":[{"id":21971,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/20812\/revisions\/21971"}],"wp:attachment":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/media?parent=20812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/categories?post=20812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/tags?post=20812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}