{"id":21217,"date":"2013-12-10T10:02:00","date_gmt":"2013-12-10T18:02:00","guid":{"rendered":"http:\/\/content26.com\/?p=21217"},"modified":"2017-02-22T11:11:33","modified_gmt":"2017-02-22T19:11:33","slug":"fifth-reason-you-should-never-let-amazon-produce-your-product-page-content","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/fifth-reason-you-should-never-let-amazon-produce-your-product-page-content\/","title":{"rendered":"The Fifth Reason You Should Never Let Amazon Produce Your Product-Page Content"},"content":{"rendered":"<p>The recent rumor that <a title=\"Amazon Expanding Its Own Private Label Offering to Supermarket Goods\" href=\"http:\/\/allthingsd.com\/20131119\/amazon-expanding-its-own-private-label-offering-to-supermarket-goods\/\" target=\"_blank\"><strong>Amazon<\/strong> is soon to be launching a private-label business in consumables<\/a>\u00a0is yet another reminder of\u00a0why\u00a0<a title=\"Four Reasons You Should Never Let Amazon Produce Your Product-Page Content\" href=\"http:\/\/content26.com\/blog\/controlling-amazon-product-page-content\/\" target=\"_blank\">brands should not let Amazon<\/a> (or any other\u00a0retailer) produce their enhanced product-page content: <a title=\"Click to tweet this phrase\" href=\"http:\/\/clicktotweet.com\/FUN8O\" target=\"_blank\">Amazon is, or could soon be,\u00a0your competition<\/a>.<\/p>\n<p>Think about it: If you sell on Amazon, the company has free access to your\u00a0vendor sales data, customer demographics, marketing assets, and product details.\u00a0Amazon has long ago gathered what it needs for the market research necessary to\u00a0become your competition&#8211;the same information they almost always decline to share with their vendors. All they need is a factory to partner with, and voila: They\u00a0<em>are<\/em> your competition.<\/p>\n<p>The good news is the AmazonBasics line is not taking the computer\u00a0accessory, cable, backpack, battery, or office products worlds by storm. But\u00a0nonetheless, why would you want your present or future competition to play a role\u00a0in your marketing and merchandising efforts?<\/p>\n<p>You wouldn&#8217;t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The recent rumor that Amazon is soon to be launching a private-label business in consumables\u00a0is yet another reminder of\u00a0why\u00a0brands should&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1403,1334,875],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"The Fifth Reason You Should Never Let Amazon Produce Your Product-Page Content\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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