{"id":21871,"date":"2012-06-08T15:17:50","date_gmt":"2012-06-08T22:17:50","guid":{"rendered":"http:\/\/content26.com\/?p=13384"},"modified":"2017-02-14T11:19:52","modified_gmt":"2017-02-14T19:19:52","slug":"staples-bets-on-cross-channel-shopping-5","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/staples-bets-on-cross-channel-shopping-5\/","title":{"rendered":"Staples Bets on Cross-Channel Shopping"},"content":{"rendered":"

Staples<\/strong> might have the answer to the app vs. mobile site question: do both. In an effort to create a cross-channel experience for its customers, Staples has developed a mobile app designed to support in-store shopping, a mobile site designed for cross-channel shopping, a tablet site, and a tablet app for sales associates to use in stores.<\/p>\n

Brian Tilzer, the vice president of global e-commerce at Staples, explained the tablet site as “an app-like web site. We tried to take advantage of the medium.”<\/p>\n

At a presentation last week to the Internet Retailer Conference & Exhibition 2012, Tilzer said the company is looking to triple the size of its e-commerce team by 2014.<\/p>\n

“The focus is always on the customer, not the technology,” Tilzer said. “Every small business may be different, but every small business loves easy.”<\/p>\n

You can read a full account of Tilzer’s talk at internetretailer.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Staples might have the answer to the app vs. mobile site question: do both. In an effort to create a…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[665,574,1411],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n