{"id":21875,"date":"2014-01-23T09:30:52","date_gmt":"2014-01-23T17:30:52","guid":{"rendered":"http:\/\/content26.com\/?p=21610"},"modified":"2017-02-21T14:47:58","modified_gmt":"2017-02-21T22:47:58","slug":"insights-from-l2s-amazon-clinic-2014","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/insights-from-l2s-amazon-clinic-2014\/","title":{"rendered":"Insights from L2&#8217;s Amazon Clinic 2014"},"content":{"rendered":"<p>On January 23rd, <strong>L2<\/strong> think tank hosted <a title=\"What to expect at the L2 Amazon clinic\" href=\"http:\/\/www.l2thinktank.com\/what-to-expect-at-the-l2-amazon-clinic\/2014\/blog\" target=\"_blank\"><strong>Amazon<\/strong> Clinic 2014<\/a> to further L2&#8217;s goal to help brands maneuver the changing digital landscape. At this event, speakers focused on the tangled enigma that is Amazon and examined why luxury brands are reluctant to partner with the retail behemoth&#8211;and how that might put them at a disadvantage. (Last year, content26 <a title=\"Andrea Derricks: Personal care brands lack effective strategies\" href=\"http:\/\/content26.com\/blog\/andrea-derricks-personal-care-brands-lack-effective-digital-strategies\/\" target=\"_blank\">interviewed Andrea Derricks<\/a>\u00a0about an L2 report on digital strategies for CPG companies.)<\/p>\n<p>L2 will be releasing a full Amazon Intelligence Report next month. For now, here are glimpses of insight via their delightfully active #AmazonClinic2014 Twitter hashtag.<\/p>\n<p>The presentation covered which companies partner with Amazon, the unadvertised advantages of doing so, and the disadvantages of refusing such a partnership.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>9 of the 10 most widely available brands on Amazon have a zero engagement policy with the e-tailer. <a href=\"https:\/\/twitter.com\/search?q=%23amazonclinic2014&amp;src=hash\">#amazonclinic2014<\/a><\/p>\n<p>\u2014 L2 Think Tank (@L2_ThinkTank) <a href=\"https:\/\/twitter.com\/L2_ThinkTank\/statuses\/426405598021025793\">January 23, 2014<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Brands who engage with Amazon see a noted drop in unauthorized listings <a href=\"https:\/\/twitter.com\/search?q=%23amazonclinic2014&amp;src=hash\">#amazonclinic2014<\/a> <a href=\"https:\/\/twitter.com\/profgalloway\">@profgalloway<\/a> <a href=\"https:\/\/twitter.com\/L2_ThinkTank\">@L2_ThinkTank<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23paytoplay&amp;src=hash\">#paytoplay<\/a><\/p>\n<p>\u2014 Kimberly Meskimen (@meskimenk) <a href=\"https:\/\/twitter.com\/meskimenk\/statuses\/426408748719288320\">January 23, 2014<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p style=\"text-align: center;\">Brands that don&#8217;t partner with Amazon can&#8217;t be shipped with Prime or free. <a href=\"https:\/\/twitter.com\/search?q=%23amazonclinic2014&amp;src=hash\">#amazonclinic2014<\/a><\/p>\n<p style=\"text-align: center;\">\u2014 L2 Think Tank (@L2_ThinkTank) <a href=\"https:\/\/twitter.com\/L2_ThinkTank\/statuses\/426406553592561664\">January 23, 2014<\/a><\/p>\n<\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p style=\"text-align: center;\">Brands that partner with Amazon are less discounted on the site. <a href=\"https:\/\/twitter.com\/search?q=%23amazonclinic2014&amp;src=hash\">#amazonclinic2014<\/a><\/p>\n<p style=\"text-align: center;\">\u2014 L2 Think Tank (@L2_ThinkTank) <a href=\"https:\/\/twitter.com\/L2_ThinkTank\/statuses\/426406162993807360\">January 23, 2014<\/a><\/p>\n<\/blockquote>\n<p>&#8230;although some brands are sufficiently well known to avoid some of the consequences.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>.<a href=\"https:\/\/twitter.com\/LVMH\">@lvmh<\/a> and <a href=\"https:\/\/twitter.com\/EsteeLauder\">@EsteeLauder<\/a> have a zero engagement policy with Amazon but are among the most widely available on the site. <a href=\"https:\/\/twitter.com\/search?q=%23amazonclinic2014&amp;src=hash\">#amazonclinic2014<\/a><\/p>\n<p>\u2014 L2 Think Tank (@L2_ThinkTank) <a href=\"https:\/\/twitter.com\/L2_ThinkTank\/statuses\/426405138337890304\">January 23, 2014<\/a><\/p><\/blockquote>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\"><\/script>The presentation also looked at user behavior: the consequences of falling off the first page of search results, how the number of user reviews affects views and conversion, and how deeply most consumers dive into available images.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p style=\"text-align: center;\">&#8220;If you want to hide a dead body, do it on the 2nd, 3rd or 4th page search results.&#8221; <a href=\"https:\/\/twitter.com\/L2_ThinkTank\">@L2_ThinkTank<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23Millerberg&amp;src=hash\">#Millerberg<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23amazonclinic2014&amp;src=hash\">#amazonclinic2014<\/a><\/p>\n<p style=\"text-align: center;\">\u2014 Shareablee (@ShareableeLabs) <a href=\"https:\/\/twitter.com\/ShareableeLabs\/statuses\/426397948873048064\">January 23, 2014<\/a><\/p>\n<\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p style=\"text-align: center;\">&#8220;Over 90% of customers are viewing all images when they buy a product.&#8221; <a href=\"https:\/\/twitter.com\/L2_ThinkTank\">@L2_ThinkTank<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23Millerberg&amp;src=hash\">#Millerberg<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23amazonclinic2014&amp;src=hash\">#amazonclinic2014<\/a><\/p>\n<p style=\"text-align: center;\">\u2014 Shareablee (@ShareableeLabs) <a href=\"https:\/\/twitter.com\/ShareableeLabs\/statuses\/426398697556291584\">January 23, 2014<\/a><\/p>\n<\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p style=\"text-align: center;\">71% of products on Amazon have less than 6 product reviews and 21+ reviews need 50% less traffic for same sales <a href=\"https:\/\/twitter.com\/search?q=%23amazonclinic2014&amp;src=hash\">#amazonclinic2014<\/a><\/p>\n<p style=\"text-align: center;\">\u2014 Deborah Weinswig (@debweinswig) <a href=\"https:\/\/twitter.com\/debweinswig\/statuses\/426407394957332480\">January 23, 2014<\/a><\/p>\n<\/blockquote>\n<p>We love when other companies dig into the ins and outs of Amazon (and frequent the <a title=\"LinkedIn: Amazon Vendor Central (AVC)\" href=\"http:\/\/www.linkedin.com\/groups\/Amazon-Vendor-Central-AVC-4174351?home=&amp;gid=4174351&amp;trk=anet_ug_hm\" target=\"_blank\">LinkedIn Amazon Vendor Central group<\/a> for just that reason), so we found ourselves refreshing the hashtag feed throughout the morning. We&#8217;ll comment on the deeper insights of the report once it comes out next month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On January 23rd, L2 think tank hosted Amazon Clinic 2014 to further L2&#8217;s goal to help brands maneuver the changing&#8230;<\/p>\n","protected":false},"author":30,"featured_media":21879,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1403,1232,1404],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Insights from L2&#039;s Amazon Clinic 2014\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/insights-from-l2s-amazon-clinic-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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