{"id":22616,"date":"2014-09-12T12:15:00","date_gmt":"2014-09-12T19:15:00","guid":{"rendered":"http:\/\/content26.com\/?p=22616"},"modified":"2017-02-14T11:19:00","modified_gmt":"2017-02-14T19:19:00","slug":"content-marketing-world-twitter-summary","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/content-marketing-world-twitter-summary\/","title":{"rendered":"An Account of #CMWorld via Twitter"},"content":{"rendered":"

Content Marketing World<\/a> (also known as #CMWorld<\/a>)\u00a0came to Cleveland this week, inspiring a rapturous Twitterthon from content marketers around the globe. (Can\u2019t that be said about every marketing event, though? If a tree falls in a room of marketers, and no one assigns it a hashtag, did it really happen?)<\/p>\n

We enviously watched from afar as hundreds of smart, excited people talked about content writing, management, and best practices. Also, er, Kevin Spacey. It all makes sense in the end, I promise, particularly with tweets we selected from the wonderfully robust online conversation the event inspired.<\/p>\n

For instance, this stat that underscores the growing importance of content marketing (or inbound marketing, if you\u2019re nasty).<\/p>\n

Purchasers are 5X more likely to engage if you are known as a thought leader in your industry. @kokasexton<\/a> #CMWorld<\/a><\/p>\n

\u2014 Lee Odden (@leeodden) September 11, 2014<\/a><\/p><\/blockquote>\n